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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marketing Communication Development on the Czech Second Hand Fashion Market
 Ševčíková, Karolína ; Ježková, Tereza (advisor) ; Konrádová, Marcela (referee)
The aim of this bachelor's thesis is to examine the second-hand fashion market in the Czech Republic from the perspective of marketing communication, which has not yet been used for this topic. In the theoretical part of the thesis, the meaning of secondhand fashion is defined from various perspectives, which were used to compile in-depth interviews with people who are in charge of communication in the Czech second-hand shops. Furthermore, the theoretical part deals with the validity that applies to the marketing of brands and points out the limits of the application of these well-established procedures to the second-hand market. The interviews were evaluated using grounded theory and point out current obstacles and opportunities of marketing communication of second-hand fashion shops in the Czech environment.
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Vliv lokalizace na ekonomické výsledky podniku - případová studie
 Ševčíková, Karolína
This thesis deals with the economic situation of the company RAPOS, spol. s r.o. considering its locating. During the assesment of the financial analysis of the company, which includes horizontal and vertical financial indicators, the ratio analysis and bankruptcy model called Altman model Z-score, the results of these indicators have been evaluated. On the basis of these indicators, a project for optimalization of this economical situation of the company has been suggested. The localization factors of Zlín region, which affect this region and can influence activities of the company, have been described and and thein effects have been evaluated. In connection with the localization factor of the competition, final values of this finantial situation of the company RAPOS have been compared to the appropriate competitive company located in the same region. After taking the salary and transport costs into cosideration, the efficiency of the realization of the contract has been calculated in comparison with the realization of the same contract in the region of Hlavní město Praha.
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See also: similar author names
12 ŠEVČÍKOVÁ, Kateřina
3 ŠEVČÍKOVÁ, Kristýna
2 Ševčíková, Katarína
12 Ševčíková, Kateřina
10 Ševčíková, Klára
3 Ševčíková, Kristýna
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