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The quality of smokers life after an outbreak of a cardiovascular disease in connection with the decision to quit smoking
Šeredová, Eliška ; Kulhánek, Adam (advisor) ; Barták, Miroslav (referee)
Background: Smoking is the cause of the deaths of up to 7,000,000 people worldwide and can be referred to as a global pandemic. There are 25% of the adult population smoke in the Czech Republic and it is estimated that there are currently 2.4 million active daily smokers. Cardiovascular disease (CVD) is the most common cause of death in the Czech Republic and approximately 50,000 people die every year. In all these deaths, smoking accounts for 26% of men and 12% of women. According to available studies, smoking is directly related to CVD and is a major risk factor for this disease. Both of them, tobacco use and chronic CVD are thought to have a significant impact on the deterioration in quality of life. Aims : The main goal of the diploma thesis was to assess the subjective perception of the quality of life of smokers in connection with the decision to quit smoking in the acute phase of cardiovascular disease and with a three- month interval to find possible connections between tobacco use and quality of life. Methods: The research was based on a quantitative approach, in the form of a questionnaire survey. A set of 34 respondents was selected according to predetermined criteria. These were patients III. Department of Internal Medicine - Cardiology Clinic, University Hospital Královské Vinohrady,...
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Traffic service in Barcelona
Bláhová, Markéta ; Zelený, Lubomír (advisor) ; Šeredová, Eliška (referee)
The aim of my bachelor thesis is to analyze transport services in Barcelona. The theoretical part is devoted to basic concepts of urban public transport and suburban transport. It is also focused mainly on rail transport because rail transport is the backbone of public transport in Barcelona and its surroundings. In the next chapter, I present Spain, the Autonomous Region of Catalonia and Barcelona. In the practical part, I first inform you about the integrated transport system and the travel documents. I continue to pursue the port of Barcelona and the airport El Prat. Then I analyze the means of transport of urban public transport and suburban transport in the described areas, their important lines, cycling, and taxis. The last chapter is devoted to adapting transport to the trends of modern times and the future plans.
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Corporate culture of international company
Šeredová, Eliška ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The subject of this thesis is to evaluate the corporate culture of UniCredit Group. The thesis also analyses the influence of Italian national culture on corporate culture of the UniCredit Group. The theoretical part describes the corporate culture, its determinants, typology and strategies used in international expansion. The practical part introduces the UniCredit Group, its history on the czech market and it also includes the evaluation of the corporate culture. In the end, there is an analysis of Italian national culture being one of the determinants of the UniCredit Groups corporate culture.
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Product portfolio analysis of the brand Vichy
Bláhová, Zuzana ; Vávra, Oldřich (advisor) ; Šeredová, Eliška (referee)
This thesis analyzes product mix and marketing mix of the brand Vichy in the Czech market of dermocosmetics. The thesis is based on the method of scientific description and analysis. The conclusions are the main output of this work. The first part is theoretical and serves as a base for a practical part. The theoretical part focuses on the most important aspects related to the marketing mix analysis and portfolio analysis. The brand Vichy, market, industry of dermocosmetics and target audience are introduced in the practical part. This part also deals with several analyses (SWOT, marketing mix, brand portfolio, sales) with focus on the skin care product category. The practical part contains specific recommendations based on marketing and market analyses in the previous chapters.
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