National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Key factors of decision making process of medical tourists in the Czech Republic
Šebestík, Ondřej ; Karlíček, Miroslav (advisor) ; Roun, Vlastimil (referee)
This thesis analyzes parts of decision purchasing process and reveals the most important criteria for medical tourists in the Czech Republic using questionnaire research method. Survey was conducted in cooperation with clinics and medical tourism providers in the Czech Republic. Based on the research, key decision factors are costs, experience and quality of surgeon and patient's reviews of the clinic. The thesis also provides suggestions on application of results in clinic's marketing communication.
Consumer protection within indoor sales events
Šebestík, Ondřej ; Horová, Olga (advisor) ; Růžička, Jan (referee)
This thesis analyzes the course of indoor sales events and compares the deviations between facts presented and the truth. The thesis also researches views and experiences of consumers by the virtue of interrogation and observation. The list of ways in which visitors can defend against violation of the rights of consumers is another part of this thesis. The aim of the thesis is to provide basis for predicting future development of indoor sales events through data collected and processed.

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