National Repository of Grey Literature 4 records found  Search took 0.01 seconds. 
Fashion Industry from the Perspective of Cultural Differences
Šantrůčková, Jana ; Kincl, Tomáš (advisor) ; Král, Pavel (referee)
This thesis examines covers of Elle fashion magazine, that comes out in different countries in the world, using chosen theories of cultural differences. The aim of this thesis is to answer a question whether fashion industry reflects cultural specifics of each country or if its a unifying type of (sub)culture itself. Theoretical part shows an overview of approaches to cultural differences and discusses how could these diffe-rences show themselves in fasion industry. Practical part - on samples of Elle fashion magazine covers - analyzes aspects chosen based on literature review.
Marketing in the Service Sector
Šantrůčková, Jana ; Svoboda, Petr (advisor) ; Kincl, Tomáš (referee)
The issue of my bachelor's thesis Marketing in the service sector is an analysis of the current status using each tools of the marketing mix in the selected segment of services and its evaluation. In the theoretic part there is an analysis of each tools of the marketing mix and specifics of marketing in the sector of services. The practical part valorizes the marketing mix and analysis of Starbucks coffee company and Mefisto café and Music bar is made SWOT. Finaly, there is a comparison with the aim to find suitable solution for this segment.

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