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Czech Masters marketing communication
Vajcík, Antonín ; Průša, Přemysl (advisor) ; Šanda, Jakub (referee)
This bachelor's thesis analyses the marketing communication of the promoting company Relmost by the occasion of organising a golf tournament D+D REAL Czech Masters from tournament series of the European Tour. The aim is to introduce and then to critically evaluate current marketing communication. The first two chapters define basic concepts of marketing with a special focus on marketing communication. Follows presentation of the promoting company Relmost respectively of the golf tournament D+D REAL Czech Masters. The crucial part of bachelor's thesis is analysis of the communication mix by the occasion of promoting the tournament. Thesis on the basis of survey evaluates the effectiveness of existing marketing communication and proposes recommendations for improvement for the upcoming years. Finally, its part is also SWOT analysis.
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Global Marketing Strategy of Škoda Auto Inc.
Šlégl, Martin ; Koudelka, Jan (advisor) ; Šanda, Jakub (referee)
The main goal of this thesis -- "Market Analysis of Škoda Auto in China" is to analyze Škoda Auto Group in The People's Republic of China. Enjoying more than 100 years of history, Škoda Auto, based in Mladá Boleslav, Czech Republic, is one of the world's oldest automobile manufacturer and is a part of Volkswagen Group -- one of the world's largest auto concerns. Škoda Auto is a global brand presented in all major markets including emerging markets of Russia, India and most importantly China. Even though Škoda Auto has entered the Chinese automotive market very recently -- in 2007 with Octavia - in the first half of 2011 sold there 112 000 vehicles. Moreover, since 2010 Chinese market is the largest one for Škoda Auto followed by German and Czech markets. This thesis analyzes Škoda Auto in China as well as describes the main differences in model lines from European versions.
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Political Marketing in Central Europe
Šanda, Jakub ; Štědroň, Bohumír (advisor) ; Prochazka, Jan (referee)
Diploma thesis Political Marketing in Central Europe analyzes the historical background, culture specifics, economical, geographical and socio-demographical factors which are influencing voters' decisions in individual countries, mentions the communication of political parties and analyzes the results of parliamentary elections in the Czech Republic, Slovak Republic, Hungary, and presidential elections in Austria and Poland, which took place in 2010. Based on the findings the author tries to predict the probable further development of political parties in the political scenes in the country and identifies key factors of voters' decisions in each country.
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Marketing of retail chains
Žižková, Veronika ; Štědroň, Bohumír (advisor) ; Šanda, Jakub (referee)
This bachelors thesis deals with marketing of selected retail chains. The first part is a theoretical view on business marketing. The second part focuses on the Czech retail chains, their current status, and a forecast of future development is also included. The bachelors thesis also includes a research that is made in Roudnice nad Labem based on a questionnaire created by me. The main objectives are to determine how customers evaluate the local chain stores and what are the criteria of those customers for choosing a store.
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Political Marketing in the Czech Republic 2010. Campaigns for Chamber of Deputies election.
Stručovská, Hana ; Štědroň, Bohumír (advisor) ; Šanda, Jakub (referee)
The Master Thesis Political Marketing in the Czech Republic 2010. Campaigns for Chamber of Deputies election aims to reveal the political marketing of the most important Czech political parties foregoing the Chamber of Deputies election. The thesis is focused on marketing campaigns of parties and their most marked moments, which had an impact on the election results. The thesis is set in the concrete political situation. Firstly the political marketing is theoretically described, than the thesis targets particular parties and their campaigns. Content analysis, analysis of media instruments and the interview with election manager are used in the thesis. Primary and secondary information are processed in the thesis. The most important moments of campaigns are analyzed linking to marketing tools as well as consequences for election results.
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Finanční analýza podniku Plzeňský Prazdroj, a.s.
Šanda, Jakub ; Plná, Jaruše (advisor) ; Jakl, Martina L. (referee)
Bakalářská práce se zabývá finanční analýzou podniku Plzeňský Prazdroj, a.s. Analyzuje data za období 1.4.2002 - 31.3.2007. Práce je rozdělena na část teoretickou a část praktickou. V praktické části je provedena horizontální analýza, analýza poměrových ukazatelů, bilančních pravidel a analýza pomocí bankrotních a bonitních modelů.
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