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A conception of industry programme
Kotrlová, Jitka ; ŠVECOVÁ, Marta (advisor) ; Badač, Peter (referee)
The thesis deals with festivals and industry activities supporting the training of film professionals in the Czech Republic. It conducts a survey of the important industry platforms and engages in an example of film festival Finale Plzen and its platform Industry Days which was established in 2012. It deals with the conception of the Industry Days and their position in the Czech environment . The last part outlines the future direction of training programs for professionals.
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Jihlava International Documentary Film Festival’s Industry Programme and Its Benefits For a Producer
Šilarová, Hana ; ŠVECOVÁ, Marta (advisor) ; Tabakov, Diana (referee)
The present thesis explores the industry programme of the Jihlava International Documentary Film Festival, as well as the ways producers benefit from it. This festival has a long-term tradition organizing programmes for film professionals. The individual components of the programme are conceived, respectively, for participants of various professions, for instance festival directors or film directors, with its main section, Emerging Producers, aimed at starting European producers.
The first part of the present work describes the history of Jihlava IDFF and the individual sections of its industry programme, while the second part compares the festival to two other ones of similar size, namely CPH:DOX and Visions du Réel Nyon, whose conceptions differ to a significant extent from Jihlava’s. The last section of the thesis, drawing in part on online questionnaires administered to Emerging Producers participants and to the producers of films competing at the festivals in question between the years 2012 and 2016, examines the contribution industry programmes bring to producers.
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Crowdfunding as a Way of Funding Films
Hněvsová, Kristýna ; OUKROPEC, Petr (advisor) ; ŠVECOVÁ, Marta (referee)
The topic of this thesis is crowdfunding, the community way of financing projects. The aim of this work is to show how crowdfunding is being used to finance films and in what way it changes the classic relationship between the producer and the audience. In the case studies of two successful Czech film projects are outlined the possibilities of crowdfunding in the Czech environment.
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Hollywood mainstream marketing tools analysis
Vondráčková, Alexandra ; ŠVECOVÁ, Marta (advisor) ; KAŠPAROVSKÝ, Roman (referee)
This masters thesis titled "Hollywood mainstream marketing tools analysis: Has Hollywood marketing outrun the production itself?" aims to describe the state and issues of contemporary film marketing. It poses the question of whether the marketing behind the films is so sophisticated that it gets ahead of the movies. Furthermore, the thesis deals with the fact that this excessive attention to endless refinement of promotional materials for the film - together with the individual marketing tools - ultimately harms the impression from the movie in the eyes of its viewers. They can often feel dissatisfied or even defrauded. This hypothesis is demonstrated and disproved on the basis of specific examples and partial analysis.
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NEW POSSIBILITIES OF DISTRIBUTION OF LOW-BUDGET FILMS BY PRODUCER IN THE CZECH REPUBLIC
Michálek, Tomáš ; ŠVECOVÁ, Marta (advisor) ; KALLISTA, Jaromír (referee)
In my Master's thesis I will focus on new possibilities of distribution of low-budget films by producer in The Czech Republic. The work is patterned on the current situation where more and more domestic films are distributed by its producer. In addition, a number of smaller Czech films are distributed by classical distributors.
The thesis will try to outline the context of the development of independent distribution in the United States with the situation on the European market, respectively on the Czech one. I will try to describe the current situation on the film market, methods of treatment of film distribution and their advantages and disadvantages.
The core of my work will be devising new methods of film distribution of low-budget films in connection with the setting of marketing and distribution strategies .
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User - Spectator in the Contemporary Documentary Film 2.0
Janatková, Veronika ; BENDOVÁ, Helena (advisor) ; ŠVECOVÁ, Marta (referee)
This thesis takes a look at the main issues of
interactive forms of contemporary documentary film 2.0. Its aim is to present a general overview of the emerging field of interactive documentary film and its audiences. The thesis is focused on the new possibilites that the proces of digitalisation and digital distribution has opened for the producers as well as for the spectators in terms of narration, control over it and the challenges that it brings along. It is structured in thematic chapters and it prooves the theoretical knowledge stated on practical examples. To conclude a general hypothesis is provided on possible future developments and application of documentary film 2.0.
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Marketing Communication of Film Festival in Practice
Horčicová, Kateřina ; KALLISTA, Jaromír (advisor) ; ŠVECOVÁ, Marta (referee)
The basis of this work is theoretical description of marketing communication and its tools, followed by the interpretation and analysis of marketing communications Film Festival Mezipatra. I apply the communication mechanisms and theory on practices of film festival and I shoe concrete examples how the festival works with it. The work monitors the need to adapt marketing practices in the nonprofit environment, the ability to target individual tools to the target audience and it?s effectiveness in achieving the stated goals. An important part of the work is the concept of corporate identity, which significantly affects the form of marketing communications in general, not only in the nonprofit sector.
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