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Press releases as a tool in the public relations field and its effectiveness in the Czech newspapers Hospodářské noviny, MF Dnes and Pravo
Šťastná, Alžběta ; Nečas, Vlastimil (advisor) ; Kartous, Bohumil (referee)
Bachelor thesis "Press releases as a tool in the Public relations field and its effectiveness in the Czech newspapers Hospodarske noviny, MF Dnes and Pravo" is about the most used tool in the Public realations field which are press releases. The aim of my thesis is in the theoretical part to define Public relations and to analyze of what concepts the field is composed of. I mainly focus on the development of public opinion. Furthermore, I outline the history of public relations, why and how it arose in the course of history, including the importance of Public relations in today's world. In the second theoretical part I analyze the press relations, because Public relations is based on the principle that public can be influenced particularly by mass media. I describe techniques of Public relations with special respect on press releases. The last theoretical part discusses very briefly about media theories and analyzes the media activities that has affect on numerous internal and external factors determining the final form of communication. In the case study - qualitative analysis - I have tried to analyze randomly selected press releases in a limited four-month period which were subsequently reprinted in daily newspapers Hospodarske noviny, MF Dnes and Pravo. More precisely, I follow the following five...
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Public relations effectiveness in the czech presidential elections 2013
Šťastná, Alžběta ; Nečas, Vlastimil (advisor) ; Křeček, Jan (referee)
This thesis Public Relations Effectiveness in the Czech Presidential Elections 2013 analyzes the effectiveness of public relations tools that have a key influence in building of positive image of candidates in political elections, and on the particular case of the Karel Schwarzenbergs election campaign in first ever presidential election in the Czech Republic. The first part deals with the theoretical definition of public relations in general and subsequently in the narrower sense in relation to politics, adaptation to the specific needs of political communication for example in endorsement or positive and negative campaigns in electoral contests. Attention is also paid to the possibilities of cooperation with the media, agenda setting and framing. In the second practical part is first introduced the background of the presidential election together with a detailed profile of Karel Schwarzenberg, followed by an analysis of his electoral campaign between August 2012 and January 2013, and in terms of effectiveness of various public relations tools that were used in the campaign and their success in projecting into the media content.
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Press releases as a tool in the public relations field and its effectiveness in the Czech newspapers Hospodářské noviny, MF Dnes and Pravo
Šťastná, Alžběta ; Kartous, Bohumil (referee) ; Nečas, Vlastimil (advisor)
Bachelor thesis "Press releases as a tool in the Public relations field and its effectiveness in the Czech newspapers Hospodarske noviny, MF Dnes and Pravo" is about the most used tool in the Public realations field which are press releases. The aim of my thesis is in the theoretical part to define Public relations and to analyze of what concepts the field is composed of. I mainly focus on the development of public opinion. Furthermore, I outline the history of public relations, why and how it arose in the course of history, including the importance of Public relations in today's world. In the second theoretical part I analyze the press relations, because Public relations is based on the principle that public can be influenced particularly by mass media. I describe techniques of Public relations with special respect on press releases. The last theoretical part discusses very briefly about media theories and analyzes the media activities that has affect on numerous internal and external factors determining the final form of communication. In the case study - qualitative analysis - I have tried to analyze randomly selected press releases in a limited four-month period which were subsequently reprinted in daily newspapers Hospodarske noviny, MF Dnes and Pravo. More precisely, I follow the following five...
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