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National Repository of Grey Literature

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	Communication Mix of the Hotel Řezníčková, Monika ; Kurowská, Monika (referee) ; Kaňovská, Lucie (advisor) Master thesis deals with improving communication mix of the hotel. Theoretical part describes marketing, environment analysis, marketing mix, communication mix, tourism marketing and risk. Analytical part describes the current situation in the hotel, current communication and marketing mix, including analysis of occupational and general environment, marketing research, SWOT analysis and risk analysis. In the last part I will try to propose a new communication mix to improve the situation in the hotel and suggestions resulting from risk analysis. Detailed record
	Communication Mix of the Hotel Řezníčková, Monika ; Kurowská, Monika (referee) ; Kaňovská, Lucie (advisor) Master thesis deals with improving communication mix of the hotel. Theoretical part describes marketing, environment analysis, marketing mix, communication mix, tourism marketing and risk. Analytical part describes the current situation in the hotel, current communication and marketing mix, including analysis of occupational and general environment, marketing research, SWOT analysis and risk analysis. In the last part I will try to propose a new communication mix to improve the situation in the hotel and suggestions resulting from risk analysis. Detailed record
	Cost calculation system and its use in the company ŘEZNÍČKOVÁ, Monika Work describes cost calculation system in the company. It explains how are direct, indirect and labour costs reallocated to the price of products. Detailed record
	Rozpočet města Uherský Brod Řezníčková, Monika Detailed record

See also: similar author names
1	ŘEZNÍČKOVÁ, Marcela
4	ŘEZNÍČKOVÁ, Martina
5	ŘEZNÍČKOVÁ, Monika
3	Řezníčková, Markéta
4	Řezníčková, Martina
4	Řezníčková, Michaela
2	Řezníčková, Milada

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