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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
The Business Plan to Set Up an Online Platform Connecting Economic Commercial Entities on the Czech market
 Řehoř, Pavel ; Smolíková, Lenka (referee) ; Bumberová, Veronika (advisor)
The content of the master’s thesis is the elaboration of a real business plan, which deals with the creation of a digital space for the professional self-realization of customer segments. The theoretical part describes the specification and verification of the initial idea of the plan using the Lean Canvas tool, qualitative research among the first customers and other analytical methods to define key factors from the general and market environment and internal sources. The analytical part focuses on the application and results of selected analytical-research methods, including evaluation for the subsequent selection of a suitable market entry strategy. The proposition part contains the final business and market strategy and business model, which is developed into individual parts of the business plan.
Detailed record
The Business Plan to Set Up an Online Platform Connecting Economic Commercial Entities on the Czech market
 Řehoř, Pavel ; Smolíková, Lenka (referee) ; Bumberová, Veronika (advisor)
The content of the master’s thesis is the elaboration of a real business plan, which deals with the creation of a digital space for the professional self-realization of customer segments. The theoretical part describes the specification and verification of the initial idea of the plan using the Lean Canvas tool, qualitative research among the first customers and other analytical methods to define key factors from the general and market environment and internal sources. The analytical part focuses on the application and results of selected analytical-research methods, including evaluation for the subsequent selection of a suitable market entry strategy. The proposition part contains the final business and market strategy and business model, which is developed into individual parts of the business plan.
Detailed record

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3 Řehoř, Petr
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