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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Possibilities of Internet marketing in social networks
 Černovská, Romana ; Střížová, Vlasta (advisor) ; Švarcová, Iva (referee)
Thesis aims to analyze internet marketing and its possible use in social networks, focusing on Facebook. The theoretical part clarifies concepts of internet and marketing, internet marketing specifications, its possibilities and forms. It also introduces Web 2.0 and social networking issues. The practical part demonstrates the possible use of internet marketing on Facebook in a specific company including an evaluation.
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Analysis and proposal for change website of association of national handball
 Černovská, Romana ; Klas, Jan (advisor) ; Janková, Ladislava (referee)
This work talks about the National Handball Federation websites, its analysis of the present state of the websites and proposals for changes (improvements). In the first part there is a description of the national handball, including its history and structure. Followed by the evaluation of existing websites from many views by using the website evaluation methodology. Then the definiton of the system environment follows by virtue of the CATWOE analysis. Also a part of this work shows the main users of the websites. On the basis of the analysis results and the collection of information, and especially the views on the current website shown through the questionnaire that was sent to the main users, there is a proposal for changes that should be a sort of foundation for prospective programme adjustments of the existing Web. This work does not deal with the system implementation itself but with the system environment, defining inadequacies of the system and proposals how to get rid of them.
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