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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
The Influence of Aeroflot’s PR Communication on Public Opinion
 Šámalová, Anna ; Vávra, Oldřich (advisor) ; Čechurová, Eva (referee)
The thesis titled "The Influence of Aeroflot's PR Communication on Public Opinion" points out the "PR activity - newspaper article - public awareness and opinion" chain. The objective of the thesis is to point out the relationships between the individual parts of the chain and the overall impact of PR activities on the general public's awareness and opinion. The thesis focuses on the issues of Public Relations in the case of Aeroflot's PR communication at the time when the company was interested in acquiring Czech Airlines. The document also includes an analysis of the media outputs that were published about Aeroflot in the period under review and the subsequent research illustrating the general public's awareness of and opinion on the matter.
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