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Concept of Business Plan – Tourism and Cultural Portal
 Ferencz, Erik ; MBA, Michal Ducháč, (oponent) ; Němeček, Petr (vedoucí práce)
Business plan is important and undivided part of company management and of business planning. My master’s thesis points on usefulness of business plan as a medium for beginning entrepreneur, with low capital base, which is searching concepts how to push his visions trough in market. The master’s thesis introduces concrete practical example of creation and maintenance of new generation web portal. Description of usage in marketing and business point of view. This plan also contains concepts of company structure and plan of company expansion in three years term. Parts of the document are estimations of portal and company costs and also estimations of revenues. Document is draw up for multiple usage of business plan, not only for business visions presentation, but also as a concept for obtaining of financial resources from investors.
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Concept of Business Plan – Tourism and Cultural Portal
 Ferencz, Erik ; MBA, Michal Ducháč, (oponent) ; Němeček, Petr (vedoucí práce)
Business plan is important and undivided part of company management and of business planning. My master’s thesis points on usefulness of business plan as a medium for beginning entrepreneur, with low capital base, which is searching concepts how to push his visions trough in market. The master’s thesis introduces concrete practical example of creation and maintenance of new generation web portal. Description of usage in marketing and business point of view. This plan also contains concepts of company structure and plan of company expansion in three years term. Parts of the document are estimations of portal and company costs and also estimations of revenues. Document is draw up for multiple usage of business plan, not only for business visions presentation, but also as a concept for obtaining of financial resources from investors.
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