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Comparison of loyalty programs in selected financial institutions
Novák, Tomáš ; Chylíková, Hana (advisor) ; Drozen, František (referee)
This bachelor thesis focuses on loyalty programs of three financial institutions operating on the Czech market -- those three include Česká spořitelna, Era (the trademark of ČSOB Group) and GE Money Bank. The first part deals with the theory of marketing with a focus on loyalty programs. In the second part, the selected companies are described and their loyalty programs are analysed. The third part focuses on the aim of this thesis -- the comparison of selected loyalty programs and recommendation of optimal settings for a loyalty program.
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Methodologies of information services management, their comparison and impacts on corporate ICT efficiency
Novák, Tomáš ; Voříšek, Jiří (advisor) ; Kufner, Vladimír (referee)
This diploma thesis engages with methodologies of managing processes in informatics. This thesis takes into account ITIL, COBIT and ITGPM frameworks considering primarily aspects of setting-up and ensuring SLAs of the services provided by informatics. The author of this thesis has chosen this topic with regards to his profession where as project manager has met typical problems related to the development as well as to the operation of information systems. The goal of this work is to find out what is the approach of each of the considered methodologies to SLAs and their fulfilment. In the second part the thesis is aimed in practical impact of SLAs to the development and operation phases of the service lifecycle. In the first part of the thesis, the given objectives are met on a theoretical level, where is for each of the selected methodological frameworks captured its approach to the issues related to an information service operation, its parameters and their ensuring. Next goal, still on theoretical level, is to find out, whether the individual methodologies (approaches) can be combined together in order to reach the needed quality of a service. In its second part is the thesis aimed on practical analysis of the SLA impact on the development and operational activities. As an example, the author describes necessary adjustments to the processes of both, the provider and the customer of any informatics service, beginning from the initial analytical phases to the live mode of the service. The practical part combines approaches of the given frameworks and adds author's experiences gained in the domain. In the end of the thesis, findings and conclusions resulting from the captured facts are briefly summarized, including the author's opinion and recommendations.
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Factors effecting demand in an E-shop
Novák, Tomáš ; Adámek, Petr (advisor) ; Zelený, Lubomír (referee)
This thesis analyzes the factors effecting demand in a particular e-shop, which is the author of the thesis owns. The theoretical part of the thesis is based on contemporary theories relating generally to the concept of "demand". The practical part of the thesis analyzes the factors affecting demand, not only in terms of summarizing the results of the reporting period but as draft strategies in managing e-shop. The primary objective of this thesis is to define the key factors effecting demand for our products in e-shop www.armaturynovak.cz, the secondary objective is the analysis of the main indicators in the form of e-commerce attendance and related variables.
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The quality of furniture in the context of the brand Czech quality furniture
NOVÁK, Tomáš
The diploma thesis deals with the analysis of the qualitative level of furniture available on the Czech market in the context of quality labels. The most important mark of quality for the section of furniture is a brand of Czech quality, furniture, which is a central issue for this work. Introduction of thesis is dedicated to the theoretical analysis to ensure a closer acquaintance with the true issue. Continuing practical part of the thesis is devoted to the analysis of the quality of the furniture present on the Czech market, which was carried out by means of questionnaires. Addressed were primarily manufacturers of furniture, who do not possess the marks, and consumers. For obtaining the third were referred to research supplemented by the investigation carried out by the technical services of accredited for the testing of furniture. The outputs obtained from the questionnaires were linked in the form of a synthesis of the data which describes the current situation in the section of furniture on the Czech market. After analytic-synthetic part followed the discussion, which was created with the use of study Furniture 2010 published by INCOMA GfK. The last part of the work is result, which was primarily intended to confirm or refute the hypothesis set out, where applicable, to the summary of the most important knowledge related to the quality of the furniture on the Czech market.
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Design and verification of fitness training for long-distance runners
NOVÁK, Tomáš
The aim of my graduation thesis is to suggest and prove fitness training for long-distance runners. Test battery will consist of three tests ? laboratory (VO2max.), field (10km) and race (half a marathon), which will be done by a runner in winter and spring period and at the end of the training the runner should achieve the highest level of his endurance. After having the results all ones will be compared. Afterwards results of the separate tests according to set hypotheses will be compared and either proved or disproved.
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FINANCIAL ANALYSIS OF CHOSEN EUROPEAN FOOTBALL CLUBS AND COMPARATION
Novák, Tomáš ; Sieber, Martina (advisor) ; Kotáb, Jiří (referee)
This bachelor thesis is focused on elaboration of brief financial analysis of chosen european football clubs with main aim to reveal differences in thein financial management. I aimed to assess the financial stability and the ability of reproduction. Theoretical part describes individual methods of financial analysis, which were used in the practical part, which aim of evaluation financial conditions of the copmapy.
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External Economic Relations of the EFTA Member States
Novák, Tomáš ; Zamykalová, Miroslava (advisor) ; Štěrbová, Ludmila (referee)
The aim of this thesis is to analyze the external economic relations of the EFTA member states and the economic relations of EFTA association. The thesis focuses on the trade relations with the European Union, with the Czech Republic and with the third countries. There is a description of the process of concluding agreements, the structure of external trade with goods and services and foreign direct investment.
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Cost-effectiveness analysis of sequential therapy of depression
Šóš, Peter ; Lešetický, Ondřej (advisor) ; Novák, Tomáš (referee)
Applying pharmacoeconomic methods were compared two selected treatments of depressive disorder. Markov model was created to evaluate cost-effectiveness of the two strategies. Knowledge from the clinical practice and the clinical research findings of the author are linked with pharmacoeconomic techniques into a multidisciplinary complex. The proposed sequential therapy uses a prediction of antidepressant response by utilizing of recent quantitative electroencephalography methods. Sequential therapy is more cost-effective compared with the conventional therapeutic strategy according to clinical guidelines. The results and limitations of the study are discussed at the conclusion from clinical and economic perspective.
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