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The role of nurses in the strabological clinic
SVOBODOVÁ, Jana
The eyesight is one of the most important senses. The most common sight impairments among children are strabismus and amblyopia. It affects up to 7 % of children population. The children with eyesight impairment are treated in strabological outpatient departments. The Orthoptics deals with prevention and diagnosis of visual impairments and subsequent treatment of amblyopia and squinting.There are two goals in this work: to determine specific demands concerning the work of nurse in strabological outpatient department and to find out about their role from the parents point of view.The practical part was conducted using qualitative research survey. The individual semi-structural interviews were used to gather the data. The interviews were conducted with the orthoptist nurses working in strabological outpatient departments in the South Bohemia Region and with the parents of the treated clients.The research survey showed that the work of orthoptist nurse is highly specific. It requires deep knowledge of the field. There are high demands on their practical skills. Orthoptist nurse organizes functioning of the department and the training room, assists the doctor, prepares clients for the examination and conducts many examinations on their own. Handles ortoptic and pleoptic devices and manages their maintenance. Creates their own aids. Communicates with the patients of all age groups. They are supposed to have enough empathy, patience and creativity. They provide intensive educational activity, because the contribution of training at home is significant in treating amblyopia and squinting. The parents of the patients expect improvement of the impairment, kind and patient approach, and last but not least providing information, advices and solving all kind of problems.
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The use of social networks in business focusing on marketing
Svobodová, Jana ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
This diploma thesis analyzes the position of social networks in the Czech Republic and describes their potential usage for business with a scope on marketing. The work focuses on the social network Facebook, which in terms of number of users and their activity is the most represented social network in the Czech Republic and therefore represents the highest advertising potential. The work describes the creation of both paid and unpaid forms of communication within this social network and presents an optimal solution for its involvement in company's activities. The findings were applied in practice to the Facebook profile of www.milujito.cz e-shop.
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Company Culture of the ČSOB and the Raiffeisenbank
Svobodová, Jana ; Müllerová, Františka (advisor) ; Richter, Stanislav (referee)
This bachelor thesis is focused on the issues concerning company culture based on that of sample companies ČSOB and Raiffeisenbank. The thesis is divided into theoretical and practical sections -- the theoretical part dealing with the company culture as is. Additionally, there is elementary information regarding both the ČSOB and the Raiffeisenbank. The practical section, based on interviews with employees of both companies, describes the relationship shown towards employees, including a look at the ethical codex questions, the dress-code and the corporate social responsibility involved. In conclusion, the thesis compares the company cultures of both the ČSOB and the Raiffeisenbank.
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Actual trends in pre-production of multimedia
Svobodová, Jana ; Vondra, Zdeněk (advisor) ; Bedřichová, Petra (referee)
This bachelor thesis deals with key preparatory phase of production chain -- by pre-production and its diversity in individual areas of multimedia. The theoretical part contains description of multimedia work production chain in depth description of pre-production phase and description of the most frequent used instruments, which make pre-production easier. For the final part there is evaluation of instruments usage by specific multimedia areas. In the practical part is descripted production chain of student film Connection, the pre-production is processed in detail with all instruments used.
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The Influence of hygiene monitoring systems on the harmlessness of food of animal origin (meat, milk)
SVOBODOVÁ, Jana
This thesis deals with the influence of hygiene monitoring systems on health safety of food of animal origin (meat, milk). It mainly focuses on the characteristics of selected hygiene control systems of food production supervised by Regional Veterinary Administration in České Budějovice in years 2007 to 2011. For our purposes an overview of selected data concerning the safety of meat and milk was set. Based on the results of the inspection led by Regional Veterinary Administration during the supervised period, the food hygiene monitoring systems of food of animal origin have positive effect on their safety.
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Monitoring of the status of the fetus during delivery by midwife
SVOBODOVÁ, Jana
This bachelor thesis deals with the fetal health monitoring performed by a midwife during childbirth. The thesis is divided into two parts: theoretical and practical application. In the theoretical part I study the history of the fetal monitoring, compare the methods of the monitoring that were used in the past and I also present the development of the methods that are applied these days. The next chapter is focused on the auscultation of the heart sound, using stethoscope. Despite its limitations, this method is still widely utilized to specify the approximate health condition of the fetus. In the following chapter, I thoroughly deal with the technical means of recording the fetal heartbeat called the cardiotocography (CTG). In this chapter I also describe the principle of this method, particular heart-beat phenomena that can occur and the overall assessment of the cardiotocograph. The next chapter is aimed to study the selective methods that are always connected with the cardiotocography. First, I cover the intrapartum fetal pulse oximetry (IFPO), its principles and the values of the oxygen saturation (SpO2) during childbirth. Next, I present the ST waveform analysis of fetal electrocardiogram (STAN). Even in this chapter I first describe the principle of the method, then its application and finally, the conditions that have to be met for its usage. In the penultimate chapter, I deal with the nursing care. This chapter is focused on the nursing care at the fetal monitoring during the I. and II. stages of labour, during the intermittent and continuous monitoring and it is needless to say that the midwife´s reactions during the monitoring are also added. Finally, I deal with the fact of how the fetal monitoring during childbirth is viewed by lay people. The practical application part of the thesis is aimed at the fact of how women perceive the monitoring of their child during childbirth. One objective was set for this research. The goal was to find out how women perceive the fetal monitoring. Based on the goal of the thesis, three research questions arose. The first one was: What are the women´s feelings during the monitoring? The second research question dealt with the fact whether the women trusted the midwife in the process of monitoring. The last research question was supposed to address the issue of whether the women viewed the monitoring as restrictive. To gather the needed data, a qualitative research was applied, using semi-structured interviews. The research was carried out in the Hospital of České Budějovice a.s., in the puerperium department, interviewing the women one day after either a vaginal birth or an unplanned operative birth in the month of April in 2013. I based my research on a random sample of nine women. From the data collected, all three research questions were answered. The research shows that the most common feelings of the women during the fetal monitoring were calmness and the certainty that their child was all right. By contrast, the prevailing negative feelings were uneasiness, uncertainty and even fear. Next, all the female respondents said that they had trusted the midwife and mainly because of their professional and individual approach that the midwives had applied towards them. Moreover, I discovered that the women whose fetus was being monitored intermittently didn?t perceive any restrictions. One of the women whose fetus was being monitored continuously said that she had felt restricted to a certain extent and mainly in the freedom of movement. The results show that women view the monitoring in a positive way, mainly as a valuable source of information about their children and their current health.
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Electronic commerce in small and medium entreprises
Svobodová, Jana ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
This bachelor thesis examines the process of establishing an internet business in the Czech Republic, focusing on all the components of an e-shop from the initial setting goals through the acquisition of a trade license to making the e-shop available to users. Further, the work describes how to promote the e-shop effectively and what complications may arise during the real operation. Practical work analyzes a running e-shop www.gastrocom.cz.
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