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Selected aspects of the production of embodiment in tv commercials
Kurucová, Natálie ; Charvát, Martin (advisor) ; Řehořová, Irena (referee)
Thesis Selected aspects of the production of embodiment in tv commercials works with an assumption that some tv commercials represent specific modality of discursive mechanisms of sexual representation. This thesis applies the works of M. Foucault and P. Bourdieu to semiotic analysis of chosen advertisements. Assuming that advertisements are using body and sexual motives as one of the instruments of power to affect the target groups. Main focus of this thesis is in introduction of discursive models that are used in advertising. Goal of the theoretical part is to introduce philosophical and sociological ideas and theories relating to perception of physicality, sexuality, power relations and question of subjectivism. The thesis also shows how the role of a body was perceived in different historicals eras and how the ways of use of body and embodiment has gradually developed in terms of power affection. Goal of the practical part is to analyze and interpret the acknowledgments from theoretical part on concrete examples. The aim is, by using semiotical analysis, to reveal discursive practices in advertisements based upon used statements, also to analyze the power affection presented by physicality and sexuality. The thesis presents examples of power affection of advertisements and its specific...
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Semiotics of theater space
Krátká, Denisa ; Kladný, Tomáš (advisor) ; Charvát, Martin (referee)
This thesis deals with the theater as a specific aesthetic form combining visual and acoustic transmission of information within a specific communication model. Theory of theater, which is a independent and self-sufficient art department drawing on other types of art and creating unique artistic communication and experience in a particular space and time. The theater surroundigs and space, which is in the theater clearly defined and divided into zones - the stage and the auditorium. Thus adapted space affects the creation, transmission and reception of signs and require specific procedures of creative work. Particular kind of theater in this work is physical theater and dance. Through movement and dance in the theater transmits communication content in a different way. Symbolism of the body and movement in theater includes theatrical code. This system constitutes the characters and the code with which the operating theater and regulates the material which is used as theater character. At the same time determines how and under what conditions they can be combined characters and the importance attributed to these characters the audience. The empirical part contains an analysis of the performance of shadow dance group Teulis who participated in the project Czech Slovakia has talent.
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Semiotic analysis of dance-pop music in the year of 2013
Čemanová, Lucia ; Švantner, Martin (advisor) ; Charvát, Martin (referee)
This Magister thesis is an attempt at analysis of ten chosen dance-pop songs released in the year of 2013 using semiotic method. The purpose of this thesis is to find out whether the statement that this genre is isomorphic is right or wrong. The thesis is divided into two parts. In the theoretical part we will define the term popular music and its evolution. Then we will focus on functioning of semiotic method in the musical analysis and communication of music. The second part will be dedicated to semiotic analysis itself where we will analyze the structure and lyrics of chosen dance-pop songs and we especially will focus on the most used strings of musemes and intertextual quotation of other popular records. Keywords: dance-pop, semiotics of music, musical patterns, communication models in music, museme, strings of musemes, intertextuality
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Rhythm Meaning in Electronic Dance Music
Pálková, Tereza ; Švantner, Martin (advisor) ; Charvát, Martin (referee)
This Masters thesis is an attempt to analyse the significance of rhythm in electronic dance music. The purpose of this thesis is to investigate whether rhythm can create meaning within electronic dance music, and to analyse its effect on the structure of the genre. The thesis is divided into two parts. In the theoretical part we will define the theories of music semiotics with regard to the structuralist approach and the traditional approach of CH. S. Peirce. We will describe the ways rhythm can operate and define what the term electronic dance music means. In the second part we will analyze rhythmic structures of individual sub-genres by comparing and contrasting basic elements of the rhythmic pattern.
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Influence of the protective group on Au(I)-catalyzed cyclisation of 1,5-enynes
Charvát, Martin ; Pour, Milan (advisor) ; Klimešová, Věra (referee)
Within the framework of this Thesis, i have been occupied with optimalization of preparation in position 4 with phenyl substituted methyl ester of nicotinic acid, which was syntetized by gold catalyzed cycloizomerization of 1,5-enyne, which is not commercially available. This optimalized route of synthesis could be applied even for preparation in positions 2,3,4 and 6 substituted derivatives of pyridine.
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Internet as a Networked Bridge: Community Effects of the Internet in Postmodern Society
Šarochová, Jitka ; Fišerová, Michaela (advisor) ; Charvát, Martin (referee)
In my master thesis I deal the with specific creation of communities on the Internet. The aim of this essay is to contribute to the debate about the problematics of the Internet and its role in the postmodern society. The basic idea is that the physical and virtual world leads to formation of communities. I believe that association with communities can be considered as a natural human phenomenon. Internet is perceived as a space, which provides the opportunity for its users to organize themselves into virtual communities. The question is if the creation of virtual communities is the goal of postmodern society. On the one hand Internet can be seen as a space of strengthening personal individuality, because of freedom and authonomy it provides. But on the other hand communities could place demands on their members, thereby they represent certain limitation of thein member's individuality. In this thesis I verify the hypothesis that the Internet is a space that leads to formation of virtual communities at the expense of developing one's own individuality.
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The Novel "Universe": Basic Aspects of M.A. Bulgakov's Master and Margarita
Fléglová, Marie ; Frappartová, Nataša (advisor) ; Charvát, Martin (referee)
Mikhail Afanasievich Bulgakov was a Russian novelist and playwright active in the first half of the twentieth century. The work of this author is unforgettable for the modern Russian literary art of the fist half of the twentieth century. Known by writings with very strong plots and engaging storyline, he did not fear confrontation or conflicts within individual works. His dialogs are masterfully constructed and his feel for humorous vision of life and description of the world is regarded as unreachable. A fascinating and almost unbelievably inspiring Bulgakov's novel The Master and Margarita has become the model for this diploma thesis. Due to its multi-layering, broad topical range, two intersecting storylines and the content, the thesis has been named The Novel "Universe". It contains everything that makes life life: love, death, betrayal, courage and cowardice, generosity and envy… Bulgakov's success received thanks to this work is rooted in the masterful connection of the two parallel stories (ongoing in Moscow in 1930 and in Jerusalem at the beginning of our era), in fantasticality and in the view of the contemporary social situation, which are depicted in the novel, and lastly in the description of the human characters constancy. Due to these arguments, the thesis focuses on the following...
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Ethics of Postmodern Subject and Relation of Self to Itself
Homola, Matouš ; Marcelli, Miroslav (advisor) ; Charvát, Martin (referee)
This thesis is focused on ethics and subject in postmodernism and poststructuralism. The thesis contains methods of analysis, interpretation and comparison. These methods are primarily focused on French authors of the second half of the 20th century. In the text, there are answered questions like: "How society, knowledge and thiking of certain period affected the freedom of human being? What mechanisms exist in the language function structures that affect human way of thinking? What are the possibilities for individuals, to emancipate against the influence of powerfull government institutions and their strategies?" The aim of the thesis is to make an ethics rules that will be taken like an alternative to the codified normative morality. It shows the differences between modern universalism and posmodern pluralism. The dualism is interpreted primarily in the way of thinking of J.-F. Lyotard. There is also interpretation of dualism throught Deleuze and Guattari philosophy that is formulated due to theory of arborescent and rhizomatic structures. Most of the thesis is based on Michel Foucault's phylosophy of normalization and disciplining of a subject and authoritatively established ethics. The main topic of this thesis is Foucault's ethics based on the relationship of self to itselfs. This self-reflexive...
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