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National Repository of Grey Literature 568 records found  beginprevious567 - 568  jump to record: Search took 0.00 seconds. 
Corporate identity and corporate image of PRIM
 Janečková, Barbora ; Postler, Milan (advisor) ; Prokop, Jan (referee)
The master thesis named "Corporate identity and corporate image of PRIM" analyses the current position of brand PRIM on the watch market in the Czech Republic whereas the main focus is on the description of its corporate identity elements and the brand management strategy. The thesis consists of two main parts - theoretical and practical. The theoretical part defines the concept of corporate identity, corporate image, as well as strategic planning and strategic brand management. The practical part comprises of the ELTON firm's presentation and analysis of the Czech watch market including the description of typical Czech customer. The major attention is paid to the evaluation of PRIM's corporate identity elements and its strategic brand management. At the end of the practical part, there is a presentation of my own proposals for possible improvements of the current brand strategy and consideration of the possibility of expansion into the foreign market.
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Procesní řízení organizací
 Prokop, Jan ; Řepa, Václav (advisor) ; Drótos, György (referee)
The main objective of this thesis is to map some of the business process management, business process reengineering methodologies and compare it according to several criteria. Part of this thesis is survey of the state of business process management in Czech Republic and Hungary.
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National Repository of Grey Literature : 568 records found   beginprevious567 - 568  jump to record:
See also: similar author names
4 PROKOP, Jakub
20 PROKOP, Jan
5 PROKOP, Jiří
4 Prokop, Jakub
20 Prokop, Jan
5 Prokop, Jaromír
3 Prokop, Jaroslav
1 Prokop, Jindřich
5 Prokop, Jiří
1 Prokop, Jonáš
4 Prokop, Josef
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