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Change of management system in small company
Škvařilová, Hana ; Šašek, Martin (referee) ; Koráb, Vojtěch (advisor)
The main aim of Diploma Thesis is management system analysis and sugestion of chosen company, according to a management functions. Strategic analysis is a part of company analysis. It includes the proposals and recommendations of management system which gives a support for a company position at the market and helps to improve company economic result.
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The small business strategy
Horňák, Matej ; Duník, Jozef (referee) ; Koráb, Vojtěch (advisor)
This thesis deals with processing of analysis Two Nations Limited Company and suggests strategy for its development. Strengths and weaknesses, opportunities and threats of an enterprise are summarized in a chapter that deals with SWOT analysis. The final part of this thesis determines contingencies and appreciates project.
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The development of small business entity
Klouda, Martin ; Machotka,, Radovan (referee) ; Koráb, Vojtěch (advisor)
The master's thesis treat of procedure of a small business entity's developement. It deals with analysis of firm's enviroment and with proposal of vision, mission, goals and strategy, which should help the small business entity be successful during its transition from a starting stage to a groving stage of the life cycle. At the end a few words about implementation are added as well as possible risks which could appear.
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Marketing strategies and their aplication on the czech market of building products with focus on buying behaviour on the market of roofing materials
Joura, Vítězslav ; Chalupský, Vladimír (advisor) ; Koráb, Vojtěch (referee) ; Kutnar, Vít (referee)
This thesis deals with marketing used on the Czech market of roofing products and with all aspects of consumers' behavior during the choosing and roofing of the roof. Czech roofing market is a global mixture of many inter-relations among different distribution channels on the production and selling part on one hand and specifying and installing part on the other hand. The thesis deals with also all parts of the 4P and 4C models used by producers of roofing materials and with 4P model of other distribution channels -- resellers and installers. Quantitative survey on roofers and qualitative survey on roofers and resellers of roofing materials confirmed, that roofer is the closest professional to investor while his decision process. As such, he has big influence on his decision and is able to change his mind and final decision. Local presence of the reseller is crucial for the buying of goods at the respective point of sale. There are differences in used roofing materials depending on the region of the Czech Republic. The difference could be given by historical habit, or by influence and knowledge of the brand of roofing material in the respective region or by technical performance of the roofing material, which is requested due to weather conditions in respective parts of the country. All distribution channels on the Czech roofing market use marketing methods to achieve their goals by selling roofing products and with it linked services.
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