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Marketing of Soběslav
Nováková, Michaela ; Černá, Jitka (advisor) ; Vávra, Oldřich (referee)
The diploma thesis analysis marketing of the town Soběslav. The main goal is to analyze perception of tourism and tourism offer in the town Soběslav from the point of view of residents, surroundings and transitors. Minor goal is to create a project to support cultural and tourism offer in the town Soběslav. The first part of the diploma is dedicated to the marketing analysis of the town. In the second part of diploma is conducted research, the results of which are used for creation of the project. Within the project in the third part of diploma are designed particular tourism activities and proposed marketing measures to support promotion and awareness of the residents. The final chapters of the diploma deal with conditions for project realization.
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Presumptions for toursim development - island Sardinia
Nováková, Michaela ; Petrů, Zdenka (advisor) ; Indrová, Jarmila (referee)
The aim of this work is an analysis of the touristic offer on the island Sardinia. The presumptions for tourism development are theoretically described in the first part of the work. Som of them are described on the case of Sardinia in the second part of the work. Current and past development of the tourism is described in the third part where are also stated types of tourism in Sardinia. The final part contains also a SWOT analysis which helps to evaluate the total potentional of tourism on the island.
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