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Business plan of a medical service providing complex counseling to the general population and athletes
Frouz, Tomáš ; Trpišovský, Milan (advisor) ; Lejsal, Matěj (referee)
This thesis introduces the current state health of the population of the Czech Republic, addressing mainly the steep increase in diseases of civilization. Diseases which are mainly the result of an inappropriate lifestyle. The aim of this work is the development of a business plan leading to the establishment of a company that will provide services in the field of nutrition counseling, physiotherapy, regeneration and physical activities. The theoretical part of this work defines the basic concepts and assumptions which are the building blocks of this thesis. Specifically, the tools for strategic management and business plan requirements. Furthermore, the theoretical part defines concepts such as health and a healthy lifestyle. The practical part of this thesis includes a research and analysis section which form the basis for the creation of the business plan. Methodologically, quantitative research was applied. A technically structured questionnaire was used to gain the required data. The analytical part then goes on to include an analysis of the general and business environments, or, to be precise, of the internal environment. The main findings are summarized in the SWOT analysis. The conclusion presents an evaluation of the feasibility of the business plan. I also propose some recommendations for...
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Marketing plan of developing nursing service Doksy
Jakoubková, Ilona ; Trpišovský, Milan (advisor) ; Rivola, Pavel (referee)
The diploma thesis follows up the treatment of marketing plan in area of concrete home care service development. The purpose of the thesis enlarges field home care service by the development of appropriately chosen marketing plan. The first, theoretical, part of thesis explains marketing including related terms, and it analyzes strategic management and the concept of strategic analysis. It describes a law about the social services and the principles of senior care in real surroundings in case of the demographics. The practical part has been articulated for the research chapter, including marketing research between home care service consumers/clients, and the analytical chapter. The result of marketing strategic analysis. On the base of detected documents was developed the marketing plan, which is covering appropriate marketing mix for development concrete field home care services. In conclusion there are valorized objectives of marketing plan realization, and there are another recommendations, whose contribute for enlarge of services and the success of the organization at the market. Keywords: demographics, field home care service, marketing, marketing mix, marketing plan, marketing strategy, senior care, strategic management
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Business plan of private occupational therapy practice
Hromádková, Kateřina ; Trpišovský, Milan (advisor) ; Lejsal, Matěj (referee)
This master thesis presents the field of Occupational Therapy within rehabilitation care and points out the possibilities of its use in follow-up care and field outpatient practice. The thesis aims at the elaboration of a business plan for establishing an Occupational Therapy private practice, which would provide Occupational Therapy service and rehabilitation for people with lasting functional deficit in their own social environment or in an Occupational Therapy outpatient department. The theoretic part focuses on the theoretic basis of business, requirements for establishing of a private practice and concept of strategic management and analysis. It continues with the structure of business plan and presents the field of Occupational Therapy, its history, actual situation and position within the comprehensive care. The practical part contains an analytic part describing the exhaustive strategic analysis, of which the results are summarized in a SWOT analysis, and a research describing the survey inquiry among physicians authorized to prescribe the Occupational Therapy. The business plan for an Occupational Therapy (field or outpatient) private practice is elaborated based on the results. In conclusion, the present plan is evaluated from the point of view of feasibility, profitability and...
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Business plan for home care agency
Brejchová, Jana ; Trpišovský, Milan (advisor) ; Vrzáček, Petr (referee)
My following thesis introduces the home care segment and points to its present and future role in the field of health and social care. The aim of this thesis is to create a proposal of a business plan for home care agency, which would provide patients with health care in their home. The first part of this thesis describes the theoretical basis this thesis is based on. It introduces a concept of strategic management including a description of a strategic analysis, the structure of a business plan and there are also described aspects contemplated at the opening of the business. The theoretical part also includes detailed introduction of the home care segment including its development and history. The practical part starts with research and analytical chapters. These chapters describe the survey executed among general practitioners and a complete strategic analysis, whose results are summarized in the SWOT analysis. The business plan for the home care agency is based on these findings. In conclusion, I assess whether it would be possible to implement this business plan and I estimate the company's prospects. I also propose a number of recommendations that should contribute to the success of this agency. Keywords: business plan, home care, health care, long-term care, strategic analysis
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Marketing and implementation of paid services in the Children's Rehabilitation Welfare Institution.
Vágnerová, Kateřina ; Vrzáček, Petr (advisor) ; Trpišovský, Milan (referee)
DESCRIPTION: This thesis deals with marketing along with description of the change management in the form implementation paid services in the Children's Rehabilitation Welfare Institution in Krajská Zdravotní, a.s. - Nemocnice Teplice,o.z. The thesis is divided into two parts. The first part deals with the theory of marketing. Its aim is to introduce and explain clearly what is marketing, what it is for and why it is important. When reading you learn about the history and development of marketing, learning about its basic concepts, such as the market, customer, product or service. Furthermore, I introduce what is meant by the marketing mix and marketing strategy and what is their part. A separate chapter is specifics of marketing in healthcare. The practical part has the form of case studies. Is an example of the use of marketing and its tools in practice. Describes each part of the procedure for the implementation of paid services in the children's rehabilitation welfare institution. It includes an explanation of why it was decided to take this step, it describes the manner of keeping employees, analysis, search and target specific groups associated with it, feedback and evaluation of the success of the project. Keywords: marketing, marketing mix, marketing strategy, customer - the client, request,...
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Planning a business strategy in the implementation of field services for ambulatory peritoneal dialysis patiens (Business plan)
Vojancová, Radmila ; Vrzáček, Petr (advisor) ; Trpišovský, Milan (referee)
This thesis deals with the processing of a business plan in the health sector . This is a draft business plan strategy for the introduction of outreach services for ambulatory peritoneal dialysis patients in the private health care facilities . The theoretical part is devoted to the characteristics of the services provided, including a description of the current situation and possibilities in the treatment of peritoneal dialysis patients in the home environment in the Czech Republic and abroad. It is also described the concept of strategic management and planning, of which I have in this thesis was based on creating your own business plan. In the practical part , which includes the characteristics of an organization that will provide the service , I made a concrete proposal for a business plan based on identified strategic analysis of the findings . The conclusion is presented feedback from stakeholders, which I used in finalizing the business plan. The aim of the work was to present the methodology of the business plan , which will form the basis for strategic management of development organizations to expand services for patients through the introduction of outreach services for ambulatory peritoneal patients. Key words: business strategy, business plan, dialysis, peritoneal dialysis, assisted...
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Patient and personnel satisfaction with volunteer program in hospital Teplice
Berkyová, Zuzana ; Štverka Kořínková, Ivana (advisor) ; Trpišovský, Milan (referee)
The aim of the diploma thesis "Satisfaction of patients and personnel with a volunteer programme in the hospital of Teplice" is to monitor the situation of programme "Volunteers in hospitals" in the hospital of Teplice and to ascertain how the programme is successful and its weaknesses and strengths . This work can be relevant not only for coordinators of volunteers in Teplice hospital but also for the hospital administration, because it monitors to what extent the programme is contributing ,how the programme is being developed and how it helps with decision making about its further development. The first part of the thesis is theoretical. It consists of chapters which deal with an historical evolution of volunteering in hospitals not only in the Czech Republic but also abroad, legislation aiming at this phenomenon, the description of the personality of a volunteer and other staff working in volunteering. The practical part deals with research methods, the selection of the sample of respondents and the analysis of data gained from respondents during the research. Respondents of the research are personnel and patients of Teplice hospital, which runs a department specialising in volunteering. The third part of the graduate thesis is based on the results of a quantitative research with the respondents...
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Business Plan for Privat Practice
Maryšková, Andrea ; Trpišovský, Milan (advisor) ; Kemény, Irena (referee)
My graduation theses deal with the role of a midwife in providing health care. All necessities for establishing a private practice are discussed. The private practice should provide educational and advisory activities during pregnancy, confinement and care for newborn babies. The goal of my theses is to show the possibilities of establishing a private practice on the basis of a prepared business plan. The theoretical part deals with the role of a midwife in providing health care. Analyses and individual prerequisites for the implementation of an entrepreneurial intention are presented. The practical part is divided into two parts - an analytical part and business plan itself. The enterprise surroundings has been analyzed resulting in a SWOT analysis. On the basis of these analyses a business plan has been made, the structure of which is defined in the theoretical part. The main items of the business plan are: a marketing mix with all necessary steps to raise the demand for offered services and a financial analysis with investment and cost specifications. The main gain of my theses is the formulation of a comprehensive business plan for an entrepreneurial intention of a non-medical worker in health care.
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Crisis management in a healthcare organization
Pírková, Vendula ; Vrzáček, Petr (advisor) ; Trpišovský, Milan (referee)
This project deals with handling of a personal crisis in a health organisation, caused by influence of independent, foreign causation. The first theoretical part of my project presents the nursery and qualifies the quality of the nursing service. The system of employee's care is also a process of a change. I present here among other things also a process of a change. In detail I describe an entity management in the stage of crisis, the identification of the crisis cause and reason and consequently the following solution and remedy actions to decrease the negative impacts of such a crisis for the respective entity and environment. The second part of my project is the practical one and describes the crisis development and the way how to dodge the impact of this event on the health service level in the Benešov - Hospital during a time space aof one year. I decided to present here also the indicators announcing the origin of a crisis and consequently the way, how to handle and master such a situation by the management of the entity. One part of this project is also the recommendation for other management, where its or their entity (entities) suffered a similar crisis.
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Establishment of cardiological outpatients department (business plan)
Kotlíková, Jitka ; Trpišovský, Milan (advisor) ; Vachek, Stanislav (referee)
The presented master's work deals with writing a business plan in the sector of health. It is a case of a business strategy on the basis of which the department of cardiology will be established as detached premises of Hospital Havlíčkův Brod, by means of which the hospital will extend its services for the sick. The theoretical part describes a concept of strategic management, that I used in my work. Further on it determines the term outpatient's cardiological care, and concentrates on the present situation in cardiology in the Czech Republic. Next chapters gradually focus on the hospital profile and its present positions with a follow-up strategic analysis. The found out conclusions of the analysis served for creating a draft of the business plan for establishing an outpatient's department of cardiology, that will provide with specialized care for the sick suffering from cardiacvascular disorders outside the district catchment area of the hospital.
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