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Public Private Partnership
Bernardová, Soňa ; Peková, Jitka (advisor) ; Khendriche Trhlínová, Zuzana (referee)
This thesis is dedicated to a partnership of public and private sectors and to its usage at the sphere of providing public goods. Introductory chapter is oriented on characteristics, classification and possible backup of public goods. Next chapter is focused on PPP method - history of PPP projects, their characteristics, pros and cons. Legal aspect of PPP projects, their institutional backup and their comparison with public tenders are also included in the thesis. Analytical part shows various ways of implementation of PPP projects in the Czech Republic -- e.g. Accomodation capacities and parking of The Central Military Hospital in Prague and Aquapark in Olomouc, as representatives of local autonomies. Questionnaire research of locally autonomous units with the objective of finding out the level of knowledge and access to PPP projects, is another important part of this thesis. The objective of the thesis is the evaluation of a partnership of public and private sectors, as one of possible solutions of providing public goods.
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Potential of culture and creativity in the development of the City of Pilsen
Hacaperková, Anna ; Kadeřábková, Jaroslava (advisor) ; Khendriche Trhlínová, Zuzana (referee)
This diploma's thesis explores the phenomenon cultural and creative industries and their role in regional development. The document generally defines the most important research concepts in this area and identifies the economical importance of cultural and creative industries. Part of this document is also a presentation of the project European Capital of Culture and the definition of its economic benefits. The priority of this study is to map the cultural and creative industries in the Pilsen region and the city of Pilsen and evaluation of the effectiveness and impact of the project Pilsen 2015-European Capital of Culture for the development of the region. Based on the results of the analytical investigation is assessed potential of culture and creativity in the development of the Pilsen region and the city of Pilsen.
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Tourism as a factor of regional development in Decin region
Kožďálová, Hana ; Kadeřábková, Jaroslava (advisor) ; Khendriche Trhlínová, Zuzana (referee)
Tourism in recent years becomes a very important part of national economies. In many regions is tourism a major factor in regional development throughout the region. The aim of thesis is to determine whether tourism is a key factor in the development of area Decin. The theoretical part deals with defining the concept of tourism, examining the development of tourism and a description of its governing bodies in the Czech Republic. The practical part has been specifically focused on tourism in the area Decin, the main points of interest are the attractiveness of the territory, tourism infrastructure and tourism promotion by the public administration. The practical part contains a questionnaire, which aims to identify the causes of interests and the causes of unconcern in traveling to Decin. With the final SWOT analysis are plotted on the one hand, development opportunities and on the other hand, barriers to the development of tourism in Decin.
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Nezaměstnanost znevýhodněných skupin v ČR
Tišerová, Gabriela ; Kadeřábková, Jaroslava (advisor) ; Khendriche Trhlínová, Zuzana (referee)
The thesis deals with theme unemployment of disadvantaged groups. In theoretical part are clarified approaches to study and defined terms, which are used in thesis, asses the situation of labor market in Czech Republic. Then are defined disadvantaged groups, analyzed theirs disadvantages, problems and consequences to claim in the labor market. In practical part, author deals with support integration of disadvantaged groups; it deals with strategic documents of problems of unemployment from EU to town level. The thesis deals with the active labor market policy and social firm as a type of support integration disadvantaged groups to labor market. Object of thesis is finding, on the basis analyze, actual state of labor market and possibilities of integration disadvantaged groups in period of finances deficiency and with less possibilities of welfare state supports.
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Euroregions and euroregionalism in Czech republic and European union
Špinka, Milan ; Kadeřábková, Jaroslava (advisor) ; Khendriche Trhlínová, Zuzana (referee)
The subject of my dissertation is the information process in reference to euroregionalism and the origin of euroregions in the area of EU and especially Czech republic. I will focus on the fundamental causes of the european cross-border cooperation and the historical roots of first euroregion's origin -- the theoretical and practical resources of the euroregion's inception and operation. I will examine the legislative and institutional assurance of euroregions -- documents (for instance the implication of the Madrid agreement) and principles that result from the european and national legislation, on which the foundation of the euroregions functions. The euroregion legislation specifications in the countries of central and eastern Europe and especially Czech republic will also be mentioned. In the next section of my dissertation I will focus on the euroregion's definition, which occur in Czech republic -- the origin's causes and the historical roots, the financial framework (the inner sources of cross-border cooperation's financing, European funds and enterprises etc.). The objective of the practical part of the dissertation will be the evaluation of the executed cross-border cooperation benefits for the development of the peripheral area.
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The role of the marketing in the development of municipalities in Krivoklatsko region
Malátová, Aneta ; Kadeřábková, Jaroslava (advisor) ; Khendriche Trhlínová, Zuzana (referee)
Diploma thesis discusses the importance of marketing in municipal development of the area. Currently, community leaders underestimate the importance of Urban marketing and they confuse the term municipal marketing for a mere regional publicity. Municipal marketing is not just communication and advertising, but it is a complex tool for managing the municipality. The thesis is divided into theoretical and practical parts. The theoretical part deals with the definition and determination of municipal marketing and its instruments. For appropriate usage of municipal marketing is also necessary to know its processes, products and approaches. The practical part includes an analysis of natural and socio-economic environment of Křivoklátsko region, and also it relates barriers and trends in development of municipal marketing. Understanding the background of certain municipality is essential for creating quality marketing strategy, which should take part in every strategic plan of area development.
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The development of tourism in protected area Kokorin
Choroušová, Jitka ; Khendriche Trhlínová, Zuzana (advisor) ; Silovská, Hana (referee)
This bachelor thesis deals with the development of tourism in protected area Kokorin. The main attention is focused primarily on the voluntary union of municipalities, called the Association of Municipalities of Kokorin. The theoretical part introduces the issue of tourism in the context of regional development. Another part analyses the Association of Municipalities of Kokorin in terms of facilities and explores activities that the Association develops for tourism. The rest is devoted to other subjects whose activities encourage the development of tourism in protected area Kokorin.
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Role of Municipalities in the Development of Culture and Cultural Heritage
Aušková, Monika ; Khendriche Trhlínová, Zuzana (advisor) ; Jetmar, Marek (referee)
This bachelor thesis is concerned with culture support at national and municipal level. It follows conceptions of cultural policy with special focus on the Capital City of Prague. The aim of this thesis is to identify how the Municipality of Prague contributes to the support and development of culture which is also connected with a role of municipal authorities and urban neighborhood participation. The theoretical part of this thesis acquaints with basic notions of culture and cultural heritage yield, it adverts to the importance of culture as a factor in development from the social and economic point of view, the practical part is dedicated to basic characteristics of culture and cultural events in Prague and to the conceptions of its cultural and grant policy.
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Destination marketing of regions in CR
Krütznerová, Sandra ; Khendriche Trhlínová, Zuzana (advisor) ; Kadeřábková, Jaroslava (referee)
Marketing on the level of public administration and local government is becoming to be more important in last years. This thesis deals with one of the area of marketing, specifically destination marketing. In the Czech Republic, destination marketing is implemented at several levels -- national, regional and local. Attention in this thesis is devoted mainly to the regional level of destination marketing. The first part provides with a theoretical basis for this issue and explain concept of "destination marketing" as well as marketing and communication mix of the region. Than marketing strategy, brand and image of the region are described. The main part of the thesis consist of evaluating and comparing the implementation of destination marketing in Central Bohemia, Pilsen region and Liberec region. Regional tourism strategies are analyzed first, followed by investigation research of the real implementation, attention is also focused on the ways of promoting the regions.
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