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The detached house with surgery in Olomouc
Čermák, Pavel ; Vlach, František (referee) ; Štěpánek, Ladislav (advisor)
The theme of the bachelor´s thesis are a design and mainly a project documentation of a detached house with two doping untils and surgery in Olomouc. The building consists of three aboveground floors and basement. The house has a garage for two apartments. Beside the own project documentation an architectual study, fire report and thermal technical assessment.
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Daňové dopady realizace výzkumných a vývojových aktivit v České republice
Čermák, Petr
Research and development is one of the key factors for a long-term balanced economic growth, and therefore it is in the interest of individual countries to support it. The thesis discovers that the main tax instrument for promoting research and development in the Czech Republic is a tax deductible item. The paper finds out that businesses are not currently tax motivated to implement research and development using public universities. Therefore, an adaption in the tax deductible item to motivate businesses for such cooperation is designed. Furthermore, the thesis verifies that the amount of patent applications turned in to Industrial Property Office by public universities, or businesses depends on the volume of expenditure on research and development used in these sectors.
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Marketing mix
ČERMÁK, Pavel
The thesis aims to analyze the current situation regarding the marketing mix in the selected company. Based on this analysis it was found that the current marketing mix should be adjusted in an attempt to increase sales and brand awareness. It was suggested solutions to improve the situation, which consists of improvement proposals. These proposals focus according to the results of the SWOT analysis to improve brand image and expand its presence among the customers. It is also trying to solve the problem with the purchasing power of customers, not least the problem of obtaining customers. Two selected suggestions, which attempts to solve the problem of obtaining customers and also partly to raise awareness about the company and its operations were subsequently tested market.
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