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Selection and Application of a New Business‘ Marketing Strategy
Kramář, Jan ; Růžičková, Hana (referee) ; Chlebovský, Vít (advisor)
This master’s thesis consists of theoretical part, in which it employs oneself collecting necessary information about marketing, markets, methods of internal and external analysis of entrepreneurial environment and formation of company’s marketing strategy. In the next, practical part, there is evolved analysis of entrepreneurial environment by a couple of methods at first, and consequently projected marketing strategy of a new entrepreneurial subject operating in IT services.
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Program management in global organisations
Růžičková Uttendorfská, Hana ; Chocholatý, Drahomír (advisor) ; Nedzelský, Roman (referee)
This diploma thesis deals with the topic of program management in global organizations. The main objective is to create a basic overview of information about the program management in global organizations. The work deals with introduction to the program management, specifics of global organizations, and critical areas of program management in the global organisations and describes particular case of program management in the concrete global organisation. The work provides general recommendations for program management in global organizations.
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Analysis of problematic issues related to the application of VAT on culture
Svěcená, Michaela ; Svátková, Slavomíra (advisor) ; Růžičková, Hana (referee)
This thesis analyzes the different VAT measures applied to non-profit orchestras and orchestras established as business. The analysis is based on the comparison of the rules of the Czech VAT legislation for both types of orchestras and their simulation on the example of a fictional orchestra. However, the simulation is based on data from one of domestic professional non-profit orchestra. The analysis shows that the exemption of cultural services can be unfavorable for large non-profit orchestras carrying out a diverse range of activities. The consequences following the application of different VAT measures are stated in the last part of the thesis.
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