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Místo v mysli: měření image a management značky (na příkladu malých moravských měst)
Frantál, Bohumil
The lecture deals with the concepts of image and place branding on example of small Moravian towns and different quantitative and qualitative methodological approaches and measure techniques are described within. A general typology of the images of town (as ideal types) - reflecting the Tuan´s concepts of public symbols and fields of care - was created on the basis of results from own empirical research (surveys). The author also tried to apply the theory of social roles on towns and their social functions and some practical problems concerning the brand management of towns were discussed on example of concrete towns.
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Perception of small Moravian towns by their inhabitants
Frantál, Bohumil ; Pokluda, František
The paper that is based on the data obtained from the author´s own research focused on the issue of perception and image of the small towns, presents certain established results from questionnaire surveys aimed at analysis of perception of small Moravian towns from the particular point of view of their inhabitants, specifically perception of the town image, evaluation of different environmental and social dimensions of the living space and their changes, analysis of perception of the quality of life, anxiety and future prospects, and classification of the present most significant problems in life of inhabitants of the small towns.
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Motivation and methods of using telecommunication technologies by inhabitants of small towns
Kallabová, Eva ; Frantál, Bohumil
The issue of availability and possibility to use the new telecommunication and information technologies is one of the key issues regarding the problems of regional development in the contemporary information society. Mobile phones, facsimiles, computers, internet and other technologies, their currency, method and scope of use as well as the related knowledge and skill represent one of the basic elements thanks to which the Czech Republic should become the integral part of the modern information world as the dynamic, educated and competitive society. The authors, concerned with the problems in their paper based on the data gathered by their own research, are focused on use of the telecommunication and information technologies specifically in relation to the inhabitants of small Moravian towns.
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Skutečné problémy života v malých moravských městech jak je vnímají jejich obyvatelé
Frantál, Bohumil
The paper that is based on the data obtained from the author´s own research focused on the issue of perception and image of the small towns, presents certain established results from questionnaire surveys aimed at analysis of perception of small Moravian towns from the particular point of view of their inhabitants, specifically perception of the town image, evaluation of different environmental and social dimensions of the living space and their changes, analysis of perception of the quality of life, anxiety and future prospects, and classification of the present most significant problems in life of inhabitants of the small towns.
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