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Specifics of implementation of PPC campaigns in Kazakhstan in comparison with the Czech Republic
Akhmetzhanova, Adina ; Pilař, Ladislav (advisor) ; Poláková, Jana (referee)
The paper analyzes the differences and specifics of using PPC adversting on internet in the Czech Republic and Kazakhstan. It defines the basic concepts and tools of internet marketing and describes the internet advertising of Kazakhstan in comparison to advertising campaigns in the Czech Republic. The work mainly focuses on description and explanation of the effect of the Pay-Per-Click advertising campaigns. Geographical advantages will be considered, important statistics and personally designed graphs will be included into the work. Systems, which will be described by AdWords, Sklik, and Direct.Yandex. These tools are selected because they are most commonly used in Czech and Kazakh markets and have the potential to cover advertising around the world. The options for their use and the identified differences are interpreted stating the key specifics of those countries.
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Critical Implementation factors of Lean Management
Bíško, Petr ; Pilař, Ladislav (advisor) ; Poláková, Jana (referee)
The entire thesis deals with the implementation of selected elements of lean manufacturing in a midsize manufacturing company. The goal is to find the critical factors of implementation, which can make the change better to manage. In the first part the work deals with a literature search not only for the chosen topic, but it also provides basic information about the overall concept of lean manufacturing to better understand the context. The second part describes the practical implementation of selected elements of lean production in a midsize manufacturing company which captures both the view of the bottom, i.e. from the senior management and workers in production, and the view of the top from the guarantor of the change, i.e. a person who is in charge of the implementation and has been given directly by the company management.
In the practical part a form of semi-structured interview is chosen to obtain a bottom view and then a top view analyses the obtained information from interviews and adds its point of view. At the end of the work the critical factors of the implementation based on the practical part are identified and supported by the theoretical part.
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Block of Flats
Poláková, Jana ; Havířová, Zdeňka (referee) ; Lavický, Miloš (advisor)
The object of this work is the preparation of project documentation for construction of a block of flats building containing all requirements in accordance with applicable regulations and standards. The building is located on sloping terrain on land 553/14, 553/15, 553/16 and 553/17 in the cadastral area Nemošice. The building has three overground floors containing a total of eleven residential units and one underground floor, which is partially below ground, where the six individual garages and cellars. Perimeter walls floors are made of ceramic bricks, underground floors of concrete bricks. Masonry is fitted with contact system. Ceilings are made of prestressed concrete ceiling panels, flat roof single casing.
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Motivation Seniors for further work life
Poláková, Jana ; Králová, Tereza (advisor) ; Surynek, Alois (referee)
The aim of this thesis is to determine the motivation for further work life of people, who receive a pension. The Diploma Thesis is divided into three parts - the theoretical part, which deals with concepts related to old age and changes that occur with aging; methodological part, which describes methods of obtaining data and a practical part, which presents the results of a written questionnaire survey among seniors who are working in retirement and semi-standardized interviews. For older and younger readers as well this thesis reveals motives for further labor participation of older people in retirement as well as their view of contemporary society and the labor market. The conclusion summarizes the recommendations for seniors who are still looking for a job suitable for seniors in retirement or will be looking for another job in the future.
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True and fair view of the acounts to Czech Financial Standard and IFRS
POLÁKOVÁ, Jana
The aim of the bachelor´s work was the comparison of accounting reports of the chosen company, which shows final accounts according to ČÚP (Czech accounting regulati-ons), but for its parent company in France shows final accounts according to IFRS. In the first part of the work there are described the accounting methods, principles, the content, the composition of final accounts according to Czech accounting regulations and according to international accounting standards including the description of chosen accounting cases in IFRS financial lease, small long-lived assets and construction con-tracts. The second part is concentrated on the real accounting cases, with the comparison of showing in the company reports according to ČÚP and IFRS. Due to the limited extent of the work there is only the comparison of balance sheet and income statement. On the basis of the work result there was a recommendation to the company how to correct accounting of construction contracts in IFRS.
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The motivation of volunteers in nonprofit organization
Poláková, Jana ; Fučíková, Jana (advisor) ; Kolářová, Renata (referee)
Based on the growth of social needs non-profit organization became more relevant over the past decade. An integral part of nonprofit organizations are volunteers, people who do not receive any financial reward for their activities. It is therefore clear that for their work in the nonprofit organization salary can not be the main motivation, how could it be for some paid jobs. Theoretical part of the bachelor thesis aims to clarify volunteers's motivating factors and tools that nonprofit organizations use to encourage their motivation. The analytical part presents methods how to motivate volunteers in the system of a specific nonprofit organization. Questionnaires from volunteers were used to find a satisfaction with this system. The results of the analysis will propose possible changes that could lead to improvement of the current system.
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Physiotherapy after the forearm and the hand injuries
POLÁKOVÁ, Jana
My bachelor thesis dealing with the topic Physiotherapy after forearm and hand injuries, describes not only the complete anatomy of the forearm and hand, characteristics of the particular injuries and the complications thereof, but also examination methods and possibilities of rehabilitation, by means of which the patients frequently regain former functions of the extremity affected. The thesis aims to find out whether patients are able to return to their original occupations as well as their original hobbies. The research part, in which the casuistic method and that of a free conversation with patients in the course of their attendance to rehabilitation procedures were used, contains descriptions of diagnoses and examinations of two patients with a different therapy success. The conclusion of the thesis resulted in the fact that the convalescence success of patients and their return to work largely depends on how complicated their diagnoses are and on the character of their work. In my opinion patients should be provided with a complex care, which includes timely medical help and subsequent physiotherapy and ergotherapy. A very substantial problem that is omitted is the patients{\crq} mental state, and for that reason the convalescence process should involve possible visits to a psychologist. Another essential thing is to inform the patient systematically on his/her state and future, and his/her motivation for his/her effort of improvement.
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Základy kanadského obchodního práva
Ceeová, Nela ; Boháček, Martin (advisor) ; Poláková, Jana (referee)
Základy kanadského obchodního práva se zaměřují na stručný úvod do problematiky právní úpravy obchodních institucí v Kanadě. Cílem je seznámit nejen s ústavními základy, dělbou moci a stručnou právní historií Kanady, ale hlavně s používanými právními instituty, jejich rozdíly a případný odklon od úprav v anglickém, resp. americkém právu. Snaha o aplikaci českých právních termínů a tím o co nejvěrnější přirovnání kanadského práva k českému. Tak je umožněna snazší orientace v dosud méně známé oblasti anglo-amerického práva. K objasnění kanadského obchodního práva je použito porovnání s americkou, resp. anglickou právní úpravou, terminologické analogie s českými právními pojmy a precedentů k ukázce uplatnění některých obecných právních zásad. Práce by měla být snadným zdrojem informací o kanadském obchodním právu, měla by usnadnit českým exportujícím firmám orientaci v kanadském právním systému a to nejen při uzavírání smluv podle kanadského práva, ale i plnění požadavků týkajících se kvality, bezpečnosti a cel.
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Equity in English Law
Zajícová, Eva ; Boháček, Martin (advisor) ; Poláková, Jana (referee)
Tato diplomová práce popisuje vznik a formování ekvity v systému anglického práva, její vzájemné postavení vůči common law, současné použití ekvity a některé její vývojové trendy. Teoretická část této práce je doplněna konkrétními precedenty.
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