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Optimization of Order Processing in the Production Company
Sayfutdinova, Tatiana ; Kuba,, Karel (referee) ; Milichovský, František (advisor)
The aim of this thesis is to optimization the order processing flow in an anonymous production company that manufactures production machinery for forging, forming and many other product processing tools. The thesis is divided into three main parts - theoretical, analytical, and propositional. The theoretical part focuses on defining terms and topics to better help in the understanding of the thesis, and is supported by references. The analytical part deals with the order processing analysis itself and attempts to identify potential issues that could negatively impact the company's business. The propositional part suggests process optimizations that could improve order processing.
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Proposal of communication mix in selected company
Sedlák, Emil ; Sedláček, Martin (referee) ; Milichovský, František (advisor)
The aim of the bachelor thesis with the title Proposal of Communication Mix in a Selected Company is to analyse an actual state of the company RICHARD MOTORS, s.ro. and at the same time to suggest the new possibilities of communication mix. This bachelor thesis is divided into several parts. The first – theoretical part summarizes the fundamentals of marketing, marketing environment and marketing communication mix. The second part represents the practical part of the thesis. It focuses on the analyses of the current situation and on the identification of the company problems. In the proposal part, I come up with measures which should improve the situation of the company in the sphere of marketing communication.
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Proposal of Communication Mix for Wellness Kuřim
Gavendová, Zdeňka ; Janoušek, Michal (referee) ; Milichovský, František (advisor)
This Bachelor thesis describes the designed promotional mix for the Wellness Kuřim center. The theoretical part of the thesis defines the basics concepts of Marketing. It also includes an analysis of the environment, marketing mix and promotional mix base on the obtained resources. The practical part of the thesis presents the current state of the Wellness center based on an analysis of the micro-environment and the micro-environment as well as their actual promotional mix. The other part of the thesis is a highlighted promotional mix for the center that would help to increase the awareness of the Wellness center, the improvement of their services and an increase in their profits.
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The Business Plan for Establishing a Company with Zero Waste Strategy
Horňáková, Zuzana ; Milichovský, František (referee) ; Bumberová, Veronika (advisor)
Diploma thesis deals with the creation of a real business plan that offers zero waste products in the city of Topoľčany, Slovakia. The theoretical part focuses on the main idea of the business plan, including a description of used analytical-research methods that aims at the planning and the structured content of the business plan. The analytical part contains particular outputs of processed analyses and research, based on which the most suitable strategy for a starting company is then selected. The last part of the diploma thesis elaborates on the selected strategy into particular structure parts of the business plan
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Marketing Plan for K2 atmitec s.r.o.
Toth, Václav ; Vydra, Luděk (referee) ; Milichovský, František (advisor)
The aim of the bachelor thesis is a proposal of marketing plan for K2 atmitec s.r.o. The first part deals with theoretical bases based on specialized literature. The second part is the analysis of the curent state of company and its surroundings. The last part is the author’s own proposal of marketing plan.
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Proposal of Communication Mix of the Selected Company
Růžičková, Aneta ; Schüller, David (referee) ; Milichovský, František (advisor)
This Master´s thesis deals with the suggestion of a communication mix for a selected company. The thesis consists of three main parts, theoretical, analytical and proposal. In the first part I focus on explaining the basic concepts that are important for a better understanding of the issue. The following analytical part deals with the characteristics of the selected company, its internal and external analysis and the compilation of the marketing mix of the company. In the final proposal part, based on the carried out analysis, the recommended proposals for improving the communication mix are presented. These measures should provide greater awareness of the company and its products, improve number of attendance, market position and the related profit.
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Proposal of Communication Mix of the Selected Company
Boček, Petr ; Vítek, Ondřej (referee) ; Milichovský, František (advisor)
The thesis is a proposal of communication mix for selected company. The chosen company is Pantograff art store, which sells paints in spray and paints. The diploma work is divided into 3parts. The first part is theoretical, where the theoretical background of the given topic of marketing research on the B2C market is described. The analytical part focuses on important analyzes for the revitalization of the existing communication mix of the company. In the last part of the thesis there are individual suggestions for improving the marketing of the company.
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Customer Behavior in a Particular Sphere
Kudrnová, Marcela ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
The thesis focuses on consumer behavior at cat cafés. The theoretical part explains basic concepts and factors which can influence consumer attitude and behavior in response to communication mix. The analytical part deals with interpretation of results from the survey and point of sale analysis which are mainly used for customer segmentation and subsequent adjustment of marketing communication according to each segment, persona and empathy map. The last part contains suggestions based on the results of the analysis.
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