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Marketing Mix of Company
Indra, Jan ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
This master‘s thesis focuses on the marketing mix of the company MEDDI hub a.s. for the Slovak market. The theoretical part describes important marketing concepts and analyzes, important for understanding the issues addressed in the work. The analytical part presents the company MEDDI hub a.s. and an analysis of the external and internal environment. The design part contains the compilation of the company's marketing mix for the selected market, which is based on previous analyzes.
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Optimization of the Marketing Mix of a Specific Company's Product Line
Jendřejek, Adam ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
The diploma thesis is Optimization of the product line of socks for the target group of young customers. This work is developed for the company Northman Outdoor s.r.o., which deals mainly with custom production of socks and now also the sale of its own brand of products. The diploma thesis is divided into 3 parts. The first part is theoretical; where the theoretical background is described, which relate to the topic of the marketing mix. The analytical part focuses on business analysis and research among high school students. These analyzes and research are then used to design the company's communication mix. In the last part of the diploma thesis are individual proposals concerning the optimization of the product line of socks.
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Proposal of Marketing Plan in Company
Dlabal, Tomáš ; Klásek, Pavel (referee) ; Milichovský, František (advisor)
The subjekt of this bachelor thesis is marketing plan proposal. It’s analysis of current condition of the company, finding out it’s weaknesses and new and the new solution. First part is theoretic, containing basic terms and ideas of marketing and communication. Second part is concerned with practical research. It’s goal is improving marketing communication in the company.
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Proposal for Communication Mix of the Selected Company
Hamerník, Petr ; Fischer, Jan (referee) ; Milichovský, František (advisor)
This bachelor´s thesis focuses on analyzing the current communication mix on the B2B market. It consists of theoretical, analytical and design part. The theoretical part deals with important concepts in marketing, analysis, and especially communication mix, which is used in the B2B market. Analytical part analyzes the particular company and analyzing it based marketing tools. Design part is to set up new communication tools.
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Proposal of Communication Plan in ACTcz, s.r.o
Šotola, Filip ; Linhartová, Aneta (referee) ; Milichovský, František (advisor)
This thesis deals with a draft of a communication plan in a company ACT CZ s.r.o. Its main goal is to draft more effective communication mix, based on a current identification of a marketing communication and results of previous analysis of both external and internal environment. The thesis is divided into three main parts - theoretical, practical and that focusing on a draft. The theoretical one includes basic marketing expressions described in detail. The practical part is an analysis of the company, its marketing mix and the current state of the communication mix. In addition, it contains analysis of the company's marketing environment and a marketing research focused on the communication mix. There are also suggestions of improvement based on the practical part's results.
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Proposal of Communication Mix in Selected Company
Matyšková, Dana ; Marko, Dávid (referee) ; Milichovský, František (advisor)
Topic of diploma thesis is communication mix of Arkon Flow Systems, s.r.o. company. It focuses on specific communication mix of a product and it compares theoretical basis with real conditions. Diploma thesis also contains communication mix improvement suggestions for the distributors, customers and end users. Benefit of this study would be production, sales and profit growth in the field of measuring and regulation instruments. Diploma thesis focuses on international markets in Latin America, especially in Peru.
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Risks of Order Processing in the Selected Company
Kozlíková, Simona ; Krecháčová, Jana (referee) ; Milichovský, František (advisor)
This diploma thesis deals with the risks of managing the course of the order in a selected company. It is a production plant of a globally operating concern in the automotive industry, focused on the production of lights. The thesis is divided into three parts. In the first part of the thesis is presented theoretical background based on the literature related to the selected topic. The next part is an analysis of the current situation, which contains a description of the company, a description of order processing in the company and an analysis of the risks that may occur in the selected process. The design part is supposed to propose measures that will lead to minimization of the most serious risks.
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Management risks of industrial production in a company
Olbrichová, Jana ; Měcháčková, Eva (referee) ; Milichovský, František (advisor)
The purpose of my diploma thesis is to define risk management in manufacturing process of particular company. The thesis is composed of two main parts. First theoretical part defines basic terminology such as risk, examples of risk breakdown and procedures for evaluation of manufacturing process. Second practical part defines particular company, provides detail description of the manufacturing process together with risk analysis. The aim of the diploma thesis is to designate the most risky factors based on performed analysis and propose actions to their elimination.
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