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Housing Financing
Nováková, Veronika ; Karásková, Hana (advisor) ; Benda, Tomáš (referee)
Bachelor thesis deals with financing their own housing by mortgage loan and building savings loan. First part describes loans theoretically. In the second part is a virtually example of application loans - flat purchase. In conclusion you can find, which loan is better for the flat purchase.
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Strategic Analysis of an Enterprise
Nováková, Veronika ; Kovář, František (advisor) ; Kultová, Hana (referee)
The work is an analysis of external and internal environment of the company. Mainly is used analysis of the sector, PEST analysis, Porter five forces, 4C, analysis of business resources, financial and SWOT analysis. First part sumarises theory of strategic analysis and on this base is works up the practical part. The outcome is a general and marketing strategy of the firm.
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Usage CRM in company
Nováková, Veronika ; Netolický, Michal (advisor) ; Baumruková, Martina (referee)
The bachelor thesis is focused on practical usage of Customer Relationship Management system within IKEA company. Theoretical section aims to clarify basic aspects of Customer Relationship Management. Practical section describes specific business policy of IKEA company with emphasis on importance of customer relationship. Further on the thesis specifies internal CRM system within IKEA company, its communication channels and essential models of customer communication. Pivotal part of the thesis is over-all analysis of IKEA internal CRM system based among other things on self-run research within IKEA employees. The thesis leads to identification and explanation of key problems connected to IKEA internal CRM system. Proposed area of high priority is further education of employees. Planned implementation of new CRM system is also mentioned.
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Zhodnocení personálních činností ve firmě 1. JVS a.s. z koncernu Veolia Voda
Nováková, Veronika ; Kovář, František (advisor)
Práce popisuje obecně oblast personalistiky, vybrané personální činnosti (vzdělávání a rozvoj pracovníků, odměňování a hodnocení pracovníků a firemní kulturu). Tyto oblasti jsou popsány ve vybrané firmě, je zde popsáno, jak funguje útvar personalistiky, v jaké formě je uplatňováno vzdělávání a odměňování pracovníků a jaká je ve vybrané společnosti firemní kultura. Na základě těchto poznatků je úroveň vybraných oblastí zhodnocena a jsou poskytnuty návrhy na vylepšení.
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