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The feminization of nouns labeling jobs, titules and functions as a reflection of social chnages in France in 1967 - 2004 - a lexicographical study
Smejkalová, Kateřina ; Müllerová, Eva (referee) ; Listíková, Renáta (advisor)
La problématique des rôles sociaux des femmes et des hommes est un sujet trs discuté dans la société moderne. Elle touche aux diverses sphres de la vie des gens et par conséquence elle se reflte dans le domaine de la linguistique. Ce qui est bien évident, car la langue fonctionne comme un outil et un miroir de la société. La langue évolue selon les besoins de ses utilisateurs pour qu'ils puissent décrire et exprimer des conditions intérieures et extérieures qui font partie de leurs vies. Ce travail cherche la réponse cette question: la langue réagit-elle aux différences et aux changements de la position des femmes et des hommes dans la société française ds années 1967 jusqu' 2004 dans le domaine des professions, titres et fonctions? Et si oui, comment elle réagit, dans quelle mesure. Une méthode pour parvenir répondre ces questions est de faire une analyse du dictionnaire de la langue française. Surtout les éditions de Tannée 1967 et celle de 2004. Car le dictionnaire est une publication qui a pour objet d'enregistrer le lexique de la société de la manire la plus fidle possible. De réagir aux changements du lexique (les néologismes, les mots archaques, les changements de définitions et de l'utilisation des mots etc...) pour pouvoir offrir ses lecteurs une image concrte et sincre du lexique actuel. En plus...
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Simulation method in constructivist foreign language non-specialist university instruction and its impact on students' communication apprehension
Smejkalová, Kateřina ; Poláčková, Věra (advisor)
This dissertation deals with mapping modern trends in the field of foreign language instruction and special attention is paid both to constructivist approach, simulation method and its application in university foreign language instruction. Its research is focused predominantly on mapping the university students' preference for the simulation method and the impact of this preference on their communication apprehension. Outcomes of the research revealed both that the students'preference for the simulation method is influenced by students' selected internal characteristics (ie. their motivation and foreign language competence) and that the preference corresponds with their subjective perception of the communication apprehension.
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Debt forgiveness of natural persons
Smejkalová, Kateřina ; Randáková, Monika (advisor) ; Bokšová, Jiřina (referee)
This thesis deals with issues of debt forgiveness of natural persons on theoretical and practical basis. First part of thesis describes clarification of procedure of insolvency and explains key concepts. Practical part of the thesis is dedicated to analysis of debtors who went successfully through the procces of debt forgiveness since the beggining (insolvency suggestion) till the end (resolution of satisfaction of debt forgiveness). The goal of thesis is to clarify debt forgiveness in the context of whole process of insolvency procedure on the theoretical basis and to make detailed structured analysis of debtors who fulfiled all conditions of debt forgiveness by law.
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Analysis of Election Campaigns in 2013's Presidential Election in Czech Republic
Šmejkalová, Kateřina ; Vymětal, Petr (advisor) ; Bobková, Eva (referee)
This thesis is focused on the leading political campaigns in the first direct presidential election in Czech republic and deals with campaign funding and its transparency, choice of communication channels and choice of topics addressed to the electorate. The theoretical part is described a method of choice (direct and indirect), some proposals of laws, with legislators trying to change the electoral presidential system and also define important terms relating to political campaigns, particularly negative advertising. The second chapter describes the individual campaigns of all nine candidates from the perspective of the first round and last chapter is about final round of the election.
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Using Marketing in Management of a Small and Medium-Size Business
Smejkalová, Kateřina ; Hesková, Marie (advisor) ; Harantová, Monika (referee)
diploma thesis at hand is titled "The Use of Marketing in Strategic Management and Planning in Small and Medium-sized Companies". The objective of the thesis is to create a meaningful, causal, systematic, and practically usable analysis of the given topic; and, subsequently, apply such academic knowledge in drafting a marketing strategy for the purposes of the company named SkiServis Kunžak (SPORT2000 Smejkal). The company in question is a retail outlet selling ski, snowboard, and cross-country ski equipment. Alongside with this, it provides servicing and rentals of the goods mentioned above. The needs of the company are determined by the need to respond constantly to evolving society and, in correlation, to increasingly dynamic and more demanding variability of the environment. At the current time, the most outstanding role is especially played by the social economic crisis. Creating a strategic marketing plan was selected as a key strategic weapon for SkiServis Kunžak. The principal means of achieving the objectives then include a selection of specific marketing communication strategy. SkiServis Kunžak (SPORT2000 Smejkal), a small company, had not elaborated their marketing strategy before this thesis was produced. Marketing and its issues had been tackled intuitively and randomly. To the largest extent, SkiServis Kunžak used to rely on word-of-mouth promotion in which satisfied customers would spread awareness of the company's existence and its scope of business. Given the varying conditions of existing markets, changes in values in society instigated by changes in values in individuals, and with regard to new demands, dynamics of competitors, etc., the management at SkiServis Kunžak (SPORT2000 Smejkal) decided to pay proper attention to the marketing strategy. The diploma thesis is divided into four major sections. The introductory section defines the root cause and motivation behind the selection of the topic for this thesis. Key questions are asked concerning the process of creating company's marketing strategy, and these are gradually answered during the process of tackling the subject matter. The second section observes the theoretical and methodological framework as a support for the following practical (applied) section. Theoretical grounds for the diploma thesis have been mostly compiled from professional literature. Thus, the theoretical module is prevailingly of compilation nature. Theoretical and methodological section is further divided into two subchapters. The first subchapter defines, in the given context, currently frequently used terms related to successful existence of small and medium-sized businesses in competitive market environment. Attention is paid to the following terms: "strategy", "innovation", "twenty-first-century marketing", "specifics of small and medium-sized companies", "strategic alliances". The second subchapter of the theoretical module specifies the strategic marketing plan. The text is structured and delivered in a more or less bullet point format because essential descriptions and contextual references are explained in preceding chapters. The text defines the following terms: "company's visions and targets", "marketing research", "critical success factors", "strategic situation analysis", "SWOT analysis", etc. The chapter also defines partial corporate strategy, i.e. marketing strategy. It specifies marketing targets that stem from company's targets and from a completed situational analysis. Out of all marketing strategies, the "marketing communication strategy" is considered best for the purposes of the applied section. The practical (applied) section, and the third module, takes into account former and existing facts relating to SkiServis Kunžak (SPORT2000 Smejkal) with a view of future orientation. Subsequently, the thesis introduces an applied situational analysis made through SWOT analysis followed by the draft of the marketing strategy itself through communication mix. The emphasis is, among others, put on the effort to "survive" the current economic crisis and preserve existing customers, increase company's market share, increase awareness of SkiServis Kunžak, etc. The final section synthetically summarizes fundamental results of individual analytic chapters. Also, the reader can find here an outline of the issues to be explored in the future.
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French Language in the European Institutions
SMEJKALOVÁ, Kateřina
Bachelor's thesis The position and the role of the French Language in the Institutions of European Union was written in french split into five chapters. The first chapter consists of theoretical analysis, describing the historical development of language policy from the 1958 treaty. This work is based on characteristic of function of language system in institutions. Special emphasis is given to an analysis of the reinforcement of the French language in the EU, both from institutions and from France and other organisations. A summary in Czech and a bilingual glossary are included.
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