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National Repository of Grey Literature

31 records found  12 - 21  jump to record:

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	Cost Analysis for Therapy of Colorectal Cancer Kocábková, Eliška ; Lešetický, Ondřej (advisor) ; Jankůj, Miroslav (referee) The aim of thesis is to identify and quantify the cost for therapy of colorectal cancer. The aim is to quantify the cost of individual treatments normally used in different stages of the disease and the total cost of treatment. Detailed record
	Cost Analysis of Treatment of Cataract Nečasová, Martina ; Lešetický, Ondřej (advisor) ; Jankůj, Miroslav (referee) This thesis deals with the analysis of the cost of treatment of cataracts. The intention is to compare cataract surgery by phacoemulsification by ultrasonic method and by laser method and by using a cost-benefit analysis to evaluate the effective treatment from three perspectives - patient, medical equipment and insurance. To calculate the subjective benefits of the operation the patient is using the method of VF-14, which is a tool for transferring benefits to financial units. Detailed record
	Analysis of medicine policy reform in Slovakia Budišová, Emília ; Lešetický, Ondřej (advisor) ; Jankůj, Miroslav (referee) The theme of this thesis "Analysis of medicine policy reform in Slovakia" is an analysis of current legislation in the field and the impact of changes to the citizen. The objective of the work to bring changes that have occurred and their impact on citizens. At work I use a content analysis of the legislation, literature and confirm it on the opinions of experts and laypersons to the topic. basis of the work is analysis of statistical data, analysis of changes in the cost of a model citizen questionnaire and analysis of public opinion on drug policy. The conclusion of this work is to evaluate the impact of changes in drug policy. Detailed record
	Trends in the Consumption of a chosen ATC Group R01AA (topical decongestant) in the period 2006-2011 Jedlinská, Veronika ; Lešetický, Ondřej (advisor) ; Jankůj, Miroslav (referee) This diploma thesis deals with ATC group R01AA drugs in the Czech Republic in the years 2006-2011. The R01AA group includes active substances/OTC products for the treatment of rhinitis. Detailed record
	Cost Analysis of Breast Cancer Therapy Češkovičová, Petra ; Lešetický, Ondřej (advisor) ; Jankůj, Miroslav (referee) The subject of this thesis is to identify and quantificate costs of Breast Cancer Therapy. The goal is the quantification of costs for specific therapeutic modalities, which are used by the therapy. Obtained values are used for presentation of the cheapest and the most expensive mode of treatment. Detailed record
	Strategic analysis of private healthcare facilities with a focus on marketing strategy Lebeda, Stanislav ; Jankůj, Miroslav (advisor) ; Střítecký, Rudolf (referee) In the theoretical part, I introduce strategic analyses needed for strategic management of a company, and theoretical aspects of marketing communacation, including marketing mix. The aim of the practical part of this work is creat strategic analysis of Evropské centrum stomatologie s.r.o. (Europien center of stomatology s.r.o.), and an analasys of its marketing activities, proposing improvements to both thein strategic management and marketing activities. Detailed record
	Marketing Strategy for Private Health-Care Facility ORP Centrum Tetivová, Hana ; Lešetický, Ondřej (advisor) ; Jankůj, Miroslav (referee) The aim of this thesis is creating marketing strategy of ORP CENTRUM, which can be characterized as a small family business. The company operates in a dynamic environment with a strong competition. The theoretical part includes the analysis of external and internal environment of the company which are applied in the practical part. The results after the proposal is based marketing strategy. Detailed record
	Satisfaction and Motivation of Nurses and Paramedical Personnel in selected Health Care Facility Pechová, Klára ; Střítecký, Rudolf (advisor) ; Jankůj, Miroslav (referee) My thesis deals with the satisfaction and motivation of nurses. On the base of theoretic knowledges, specifically the theme of leading people, motivation of workers, education system for nurses and everything what influences the satisfaction was written up the practical part. The aim of this thesis is the analysis of satisfaction and motivation of nurses in the chosen medical institution. Part of the practical part is the assessment of the established aims and verification of the correctness of the hypotheses. Detailed record
	Finanční plánování a finanční analýza společnosti s ručením omezeným Strebeľová, Veronika ; Pevná, Jana (advisor) ; Jankůj, Miroslav (referee) Composition of financial plan for year 2012 and executing financial analysis of a limited liability company. In composition of financial plan were used three variant -- an optimistic, a realistic and a pesimistic. Used methods of financial analysis were analysis of absolute indicators and financial ratios, including logaritmical decomposition of Return on Equity. Comparing each of those variants with reality valid on May 31, 2012. Detailed record
	Marketing Communication in Pharmaceutical Industry: GS CONDRO FORTE Frýdlová, Jana ; Lešetický, Ondřej (advisor) ; Jankůj, Miroslav (referee) The aim of this thesis is to present the theoretical attributes of marketing communications, as part of the marketing mix and in particular in relation to specific areas of the pharmaceutical industry. The practical part is focused on pharmaceutical product marketing communication towards the ultimate consumer. For this goal I chose Green pharmaceutical company - Swan Pharmaceuticals CR, as a nutritional supplement for her joints Condro Forte GS. Detailed record

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