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Innovation of product portfolio tourism
VOLFOVÁ, Kateřina
Main objective of the thesis is an analysis of tourism on Písecko from the perspective of the tourism market. On the basis of the status of the prepare to upgrade the tourism product, including its placing on the market. An important part of the preparation of the project of the tourism product in the selected area.
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Selected food quality marks and their influence on consumers
Volfová, Kateřina ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The bachelor thesis deals with food quality marks and their influence on consumers. The thesis is divided into theoretical and practical parts. The theoretical part focuses on the concepts of brand and quality. The basic characteristics of brands and the importance of brands for consumers are outlined in this section. The theoretical part further explains the conception of quality, its importance in the legislation, quality control in the food industry and labelling of quality food in the Czech Republic. The theoretical part of the work describes selected quality marks of food oriented to conditions for their granting. The practical part describes the methodology that was used for the implementation and evaluation of its own survey. Hereafter there are described survey outcomes. The goal of the thesis is to find out what is the influence of quality marks of food on consumers. The research itself thus aims at consumers of foodstuffs, their knowledge of quality marks and their opinions about this type of labelling.
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Analysis of Czech pied cattle milk performance and fertility.
NÁVARA VOLFOVÁ, Kateřina
The main goal of all milk cattle breeders is herd making profit {--} the herd with good reproduction and consequent high production performance. Such a goal can only be reached if the herd is of quality genetic base. Cow{\crq}s milk performance is one of important factors influencing final economic results of milk production. The aim of this Diploma work was to examine lactation course and level as well as reproduction of high-performance Czech pied diary cows with regards to their genetic base. The diary cows (190 pieces) on lactation within 27th March 2008 {--} 13th June 2008 were examined. The examined cows were divided into three groups based on number of their lactation. These groups with cows on 1st, 2nd, 3rd lactation were further divided with regards to their genetic base into herd groups registered as C1 and C2. The sub-herd group C100 was isolated from C1 herd group. To each lactation group, 2{--}3 bulls were assigned based on the highest number of daughters in specific lactation group. Minimum criterion for bull assignment to lactation group was set on at least 5 daughters in the group. Reproduction performance was examined in these groups. The milk performance was evaluated based on 305 days usage, lactation curve persistence index and the lactation curve course in individual groups. The herd-group C2 with highest genetic base of diary breed proved the best results in all lactation groups with regards to reproductive performance. The best results were reached on 3rd lactation. The link between genetic base and reproduction performance of Czech pied cattle was not proved. Neither the link between genetic base and milk performance was proved. The influence of lactation number on most of examined factors was proved. The father{\crq}s influence on reproduction or milk performance was not clearly proved. However, the results may be distorted for lack of diary cows in groups examined under this criterion. Finally, the direct link between reproductive and milk performance was also not clearly proved. To summarize our results, we can state that the diary cows in examined herd were above the milk performance average of Czech pied cattle bred in Czech Republic. At the same time, the reproduction performance was just on average of Czech Republic.
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Work satisfaction
VOLFOVÁ, Kateřina
An aim of this work was to prove an influence of the work satisfaction to the positive behaviour of employees. A theoretical part describes the concept of the work satisfaction and the behaviour of satisfied workers and not satisfied ones. At the beginning of a practical part there are characterized the aim of the work and the way of collecting some pieces of information. There had been determined five hypotheses, which were confirmed or contradicted during the practical work. In this part there were also described both companies and social advantages, which they provide to their employees in this part. The manufacturing company produces products made of wood and the non-manufacturing company buys and sells stationary products. The research of the work satisfaction was made during the summer 2007. There were 25 workers in the manufacturing company and 24 workers in the second company during the tracked period, the majority of them in both companies took a part in my research. For the research there was used a questionnaire, which contains a lot of questions, aimed at the satisfaction with work conditions.
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Controlling jako nástroj řízení firmy Stavby silnic a železnic, a. s.
Volfová, Kateřina ; Richter, Jiří (advisor) ; Král, Zdeněk (referee)
Práce pojímá controlling jako nástroj řízení, jenž podporuje podnikové rozhodování. Zabývá se činnostmi controllingu, které jsou realizovány v rámci firmy Stavby silnic a železnic, a. s. Diplomová práce shrnuje teoretické poznatky o controllingu, ukazuje provádění controllingu na praktickém příkladu firmy Stavby silnic a železnic, a. s. a navrhuje doporučení či možností rozvoje systému controllingu na úrovni závodu.
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