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Application of Google Analytics outputs in the processes of small travel agencies in the Czech Republic
Barek, Jan ; Gála, Libor (advisor) ; Samec, Marek (referee)
This bachelor thesis describes the utilization rate of web analytics in small travel agencies in the Czech Republic. As a service of web analytics tool was chosen Google Analytics. For this bachelor thesis were defined targets as analyzing and describing basic processes of Google Analytics, analyzing and describing basic processes in travel agencies considering using Google Analytics, determining the level of using the Google Analytics outputs in processes of travel agencies in the Czech Republic. The main contribution of the work is to identify key features of travel agencies, which can be analyzed by Google Analytics and the research, how much is Google Analytics used in the processes of travel agencies in the Czech Republic.
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ICT trendy na dálném východě (Jižní Korea a Japonsko)
Švejdová, Karolína ; Samec, Marek (advisor) ; Svatoš, Oleg (referee)
This thesis is focused on ICT market, its current situation analysis with Asia's countries, Japan and Korea as a focal point. The first part pays attention to the specifics of Asian market. Following parts are dedicated to specific ICT trends and comparison of prevalent tendencies in both countries as well as its contrast with western countries, more specifically United States and Europe. Main focus of this thesis is identification of key ICT trends and possibilities of their future development. The key trends seem to be further development of robotics and smart devices, escalating popularity of web 2.0, emphasis on network safety and green computing as a way of sustainable development.
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Creation of family trees by using modern ICT technology
Hošek, Martin ; Samec, Marek (advisor) ; Jelínek, Ivan (referee)
This bachelor's thesis deals with the topic of family trees, their creation by using electronic resources, software and web resources and ways of looking up the information about the history of the family. The aim is to create a methodological guide, how to start with creating a family tree and how to create it. In the first part, important concepts are theoretically defined as well as methods for looking up necessary information. The second part describes the procedure for creating a family tree. The final section summarizes how to proceed during the creation of family tree and what to avoid.
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Analysis of errors in process diagrams and diagrams related to them
Kugler, Filip ; Svatoš, Oleg (advisor) ; Samec, Marek (referee)
The aim of this thesis is to initiate the reader into the business process modelling and error analysis when creating them. In the beginning, the work deals with the theory of business processes reengineering, methodologies, standards, CASE tools and subsequently with modeling itself. The contribution of this thesis lies in the error assessment of process diagrams and diagrams related to them based on the type division with possible consequences of errors and techniques how to avoid them with the use of methodologies or CASE tools.
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Japanese consumer electronics market in regional context
Zeman, Lukáš ; Jelínek, Ivan (advisor) ; Samec, Marek (referee)
This bachelor thesis deals with the japanese consumer electronics market and its regional position. The thesis brings complex point of view of the situation on the market of consumer electronics in Japan and in surrounding countries, sets it into the historical and economical context and appropriately presents it to the reader. The theoretical foundation of this work is produced using research of literature, the following identification of the issues on the market is presented by financial and statistics informations acquired from academic articles, but also with the realized survey investigation, which provides insight into preferences and orientation in the asian consumer electronics market. The first part deals with thesis goals definition and its methods and also with regional geographical, historical and economical aspects demarcation, specifically talking about Japan, Republic of Korea, People's republic of China and Republic of China (Taiwan). The second part at first brings closer look at the consumer electronics market area and at its historical evolution. Further on, it defines the biggest regional producers on the market and analyses their development, recent position on both regional and world market and their financial condition in the last decade. In the end, the chapter brings the facts pointing on the actual recession of the japanese manufacturers and offers different possible causes. The last part of the thesis presents the realized survey investigation and its results, which are the main benefit of this work. It delves into the czech consumers preferences and brand orientation issue. The results are positioned in context with previously presented work and in the end, there could be found author's complex point of view on the given issue and also the future development prediction.
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Sound interface in application for the blind
Načeradský, Hynek ; Samec, Marek (advisor) ; Vacek, Martin (referee)
This work addresses use of sound interface in application for blind users. Correct application design is achieved by analysis of similar applications and by assesment of problematic areas in creation of applications for blind users. This work suggests rules for solving these problematic areas, which are underlined in practical part. Practical part of this work is mainly focused on design and creation of application, which offers alternative approach to file management. Application is based on speech synthesis and accessibility for blind users, which is achieved by use of open source libraries. The main benefit of this work is suggesting rules, which can serve in creating accessible applications and realization of application, which is based on those rules.
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Privacy and internet services
Samec, Marek ; Gála, Libor (advisor) ; Hlaváč, Jindřich (referee)
This thesis is focused on internet services user privacy. Goal of this thesis is to determine level of user awareness of how is their privacy approached while using internet services. Then suggest procedure to improve this awareness, or that will lead to better control of individual privacy. In theoretical part I analyze general and legislative approach to privacy, followed by analysis of behaviour of internet service users and providers. Part of this analysis deals with usage of web cookies for user tracking purposes and its possible impact on user privacy. Practical part consists of survey which is used to determine true level of user awareness of how is their privacy approached while using internet services, and of suggestion of measures to improve protection of privacy.
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