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Proposal of Marketing Plan
Sedláčková, Veronika ; Kovářová, Ivana (referee) ; Schüller, David (advisor)
The Master´s thesis focuses on the marketing plan for VMD Drogerie in the city of Uherské Hradiště. The theoretical part includes the information from the field of a marketing plan and procedures for the creation, which are connected on the literary sources. The thesis analyzes the current situation of drugstores, its opportunities and problems. The obtained data was used for the creation of a marketing plan. The last part of this thesis brings also suggestion solutions.
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Analysis of the Influence of Advertising on Children
Sedláčková, Veronika ; Skokanová, Dagmar (advisor) ; Novák, Michal (referee)
Advertising is an integral part of our lives. We meet with advertising at every step. Adults can, for the most part, distinguish and understand advertising, but what about children? How advertising influences children? Are they ready for it? The aim of this thesisis to introduce the concept of advertising, advertising history in our country, legislation and also analysis of the impact of advertising on children.The first part of this analysis is given to parents and seeing how they perceive advertising, respectively its impact on children. The second part of the thesis represents the analysis of the impact of advertising on children, in a breakdown by the given ages.The work is aimed at children up to seven years, mainly on children attending a kindergarten. These children are divided by age into three categories, namely children under three years old, children under five years of age and children under seven years of age. The conclusion of the thesis summarizes the findings of my own analysis and presents possible recommendations.
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Určení maximálních toků vody v běli u sazenic dubu napadených patogenem Phytophtora plurivora na základě anatomických měření
Sedláčková, Veronika
Wasting and death of deciduous trees, including oaks, is among the most serious problems today. Since 2003, the decline of oak trees in the Czech republic, among others, has been associated with the pathogenic fungus Phytophtora plurivora causing serious damage to root systems, which can lead to insufficient transport of water to transpiring leaves. The thesis is partly built on my Bachelor's thesis and includes two experiments. The objective of the first experiment,based on anatomical investigations, was to determine a theoretical maximum flow of water in the sapwood in oak seedlings. The goal of the second experiment,based on the temperature of the leaves, was to find out the functionality of the root system infected by the fungus Phytophthora plurivora. If the root system works, the transpiration is not disrupted and the leaf is cooler. The results of the first experiment give us evidence that the seedlings infected by the fungus Phytophthora plurivora are of the lower hydraulic conductivity and the lower theoretical maximum flow of water in the sapwood. The oak seedlings inoculated by the fungus Phytophthora plurivora compared with the control seedlings had smaller area of the vessels lumina, maximum theoretical flow of water in the sapwood, theoretical hydraulic conductivity, number of the vessel elements, maximum and minimum diameter of the vessel elements. In contrast, the inoculated seedlings had greater specific hydraulic conductivity and specific flow of water in the sapwood. The disruption of the root system by the fungus Phytophthora was demonstrated by 1°C higher temperature in the inoculated seedlings leaves.
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Pension system
Sedláčková, Veronika ; Dočkal, Dalibor (advisor) ; Czesaný, Slavoj (referee)
The topic of pension insurance is often being discussed by politicians, experts and general public as well. This paper is focussed on describing the Czech pension system and comparing it to the pension systems of chosen member states of the European Union. It is also concentrated on incomes coming from particular fields of this very system. I will present comparison of pension benefits and average incomes during certain time periods. In the field of pension insurances I focus on calculating profitability of pension funds, valorization of the invested funds etc. In another part of this paper I am comparing the Czech republic to other selected states, concentrating on the expenses related. At the end I summarize the facts determined and those concerning the Czech system of pension insurance.
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Counterfeiting of money as part of the shadow economy
Sedláčková, Veronika ; Ševčík, Miroslav (advisor) ; Řežábek, Pavel (referee)
This bachelor thesis focuses on the issue of counterfeiting, especially in the Czech Republic, eurozone and some other selected countries. The first part of this study, include introduction to the historical and legal framework, explores the process of making counterfeit banknotes and real banknotes, including current statistics of its quantity and the overall trend. Furthermore, I deal with the question of fight against this issue in terms of national and multinational institutions. The second part analyzes the economic models that address the issue of counterfeiting. These models are used by knowledge from game theory and costbenefit analysis. The main purpose of this work is to explore this issue including its impacts and comparison of approaches of various countries.
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