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National Repository of Grey Literature 11 records found  previous11 - 11  jump to record: Search took 0.01 seconds. 
Branding on the Internet
 Prajzlerová, Adéla ; Pilař, Ladislav (advisor) ; Rojík, Stanislav (referee)
Bachelor thesis is focused on brand advertising on Internet. Specifically for Airhole brand in Czech Republic. Thesis is divided into two parts. Part one is theoretical and part two is practical where all acquired theoretical knowledge is used and draft of brand advertising is implemented. Literary recherché is focused on creation of on-line marketing, propagation on Internet and advantages which this type of marketing includes. Subsequently are in this part subscribed and explained essential tools for correct working and results checking of marketing on the Internet. On-line marketing strategy is described here in details which is essential to do at the beginning, how to do it and how to measure it. It is also very important to use the right web analytics where everyone has to choose at first what to measure and more importantly which tools will be used for this specific purpose. Practical part exploits information acquired in theoretical part focused on suggestion for draft of propagation of Airhole brand on Internet. Targets and strategy were defined at the beginning. Thereafter competition have been analysed. After that own strategy has been created. It was necesary to determine target group and design of the new web site. Thereafter essential tools, aktivity, time table and the right budget have been chosen for properly working advertising of Airhole brand. Estimation of expected rusults of draft has ben determined from the given data.
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