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National Repository of Grey Literature

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	Marketing Communication in Pharmaceutical Industry: OTC Medicines for Colds Machová, Gabriela ; Lešetický, Ondřej (advisor) ; Polanecká, Šárka (referee) Evaluation of marketing communication selected from the group of pharmaceutical products, OTC drugs intended for treatment of flu and colds by a questionnaire survey focused on specific factors influencing consumer behavior of the target group of customers Detailed record
	Public Relations and Communication in the Health Care Services Polanecká, Šárka ; Střítecký, Rudolf (advisor) ; Karásková, Hana (referee) The goal of theses is to introduce the theoretical knowledge in the field of Public Relations and subsequently on the basis of marketing research to map the situation of public relations management between hospitals in the Czech Republic. Detailed record
	Propagace a komunikace ve zdravotnictví Polanecká, Šárka ; Střítecký, Rudolf (advisor) Cílem bakalářské práce je seznámení s jednotlivými nástroji propagace a komunikace ve zdravotnictví. Teoretické poznatky jsou pak aplikovány do praxe na příkladu konkrétního zdravotnického zařízení. Detailed record

National Repository of Grey Literature : 13 records found   11 - 13  jump to record:

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