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The Proposal of Business Plan for the Establishment of a Coffee House
Mocharová, Zuzana ; Mráček, Pavel (referee) ; Mucha, Martin (advisor)
This bachelor´s thesis is focused on a draft of a business plan - the establishment of a coffee house. The business plan should serve to the owners as a plan to establish the café in reality. It consists of the theoretical part, which is important for the development of analytical and design part. The analytical part is focused on market research and its surroundings. The most important part of the business plan is a proposal, which includes calculations, the estimated incomes and expenditures, and financial statements, which should contribute to the entrepreneurs during the establishment of the coffee house.
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System of Motivation and Stimulation of Employees of Company SGI s.r.o.
Vránová, Nikola ; Kyselová, Jana (referee) ; Mucha, Martin (advisor)
This bachelor´s thesis deals with the motivation and stimulation of the SGI, Ltd. company. Notes on the problems and address possible shortcomings of the existing system of incentives. The main characteristics which should be a new system of incentives to excel are interest, the transparency, but also financial modesty. Therefore there are basic theoretical methods, which this work provides, practical solutions and suggestions that will lead to overall improvement of the existing system and thus also to streamline the work effort of employees.
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Communication Mix of Day Care Centre
Karasová, Barbora ; Mucha, Martin (referee) ; Mráček, Pavel (advisor)
The main subject of the thesis “Communication mix of day-care centre“ is a proposition of a communication mix for the starting civic association JOHANKA. The first part focuses on the necessary theoretical data. The second part presents a philosophy of the day-care centre, market analysis, customer, competitors and SWOT analysis. The communication mix is proposed on the basis of the analyses and it will be effective for the day-care centre for gaining awareness in the market with the lowest cost possible.
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Marketing Mix of Travel Agency Fischer, Inc.
Burdová, Lucie ; Mucha, Martin (referee) ; Mráček, Pavel (advisor)
The bachelor thesis focuses on marketing mix analysis of Travel agency Fischer, Inc., which sells a wide range of tours including exclusive services. This thesis is aimed at streamlining the marketing mix of the travel agency (specifically Hodonin branch), which should bring to the agency more satisfied returning customers as well as new customers, and this should lead especially to earnings growth and better position in the travel agency market.
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The Proposal of Employee Evaluation System in a Selected Company
Valíčková, Klára ; Tomečková, Gabriela (referee) ; Mucha, Martin (advisor)
This bachelor thesis follows the problem of an employee evaluation and motivation in the company T-Trading, s.r.o. Initially, it includes theoretical knowledge of the issue of the motivation, stimulation and the employee evaluation. In the analytical part outlines the company and describes the present condition of the evaluation in the company. On the basis of the evaluation of the research it suggests changes leading to improvement of the motivation and the employee evaluation.
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The Proposal of Motivation and Reward System in Jihomoravská armaturka s.r.o.
Krausová, Nikola ; Knytl, Vladimír (referee) ; Mucha, Martin (advisor)
This bachelor thesis deals with the solution of the motivation system issue and the employee evaluation in the company Jihomoravská armaturka, s.r.o. Initially, I approach the theoretical issue of the motivation, stimulation and the possiblity of the employee evaluation. The analytical part outlines the company and the contemporary situation of the motivation system and employee evaluation system. Pursuant to the analysis evaluation of the company, I suggest the solution, which would serve the company as the increase of the working and employee efficiency.
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The Proposal of the Motivation and Reward System in Meridea, s.r.o.
Lorenzová, Petra ; Truhlářová, Martina (referee) ; Mucha, Martin (advisor)
This bachelor´s thesis deals with motivation and remuneration of employees in the company Meridea Inc. The thesis includes theoretical data related to the topic and a detailed characterisation and description of the company. The thesis analyses current state of the company and includes questionnaires and interviews with employees. The thesis also proposes a new system of motivation and remuneration of employees that would increase efficiency and effectiveness of work in the company.
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Strategy Concept of Firm RICADO
Herodek, Jan ; Mucha, Martin (referee) ; Zich, Robert (advisor)
This thesis solves the future growth of the joinery RICADO. It contains of present situation analysis and improvement proposal, which follows the analysis. It includes various options of strategies, which the company can follow to achieve a certain level of growth.
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