|
|
Propaganda in the Czechoslovakia in 1950s
Merta, Jonáš ; Köpplová, Barbara (advisor) ; Suk, Pavel (referee)
The thesis deals with the communist propaganda in Czechoslovakia during the early fifties. The opening part describes the historical context, media system, and establishing of regime's censorship and information monopoly. In the interpretative part, the thesis analyses the ideological stereotypes and mainsprings of propaganda. The thesis applies the method of qualitative media content analysis of daily press and other media types. The communistic ideology is viewed as a systematic and comprehensive "gesamtkunstwerk" influencing the society. The conclusion of the thesis is the interpretation of the ideological mainsprings and theircontext. The thesis shows parallels between principles of construction of the ideological text and mythical stories.
|
|
|
MAP
Merta, Johana ; Sterec, Pavel (referee) ; Mikyta, Svätopluk (advisor)
I present complex of artistic works, which I created durring my Masters studies and its interruption, so since 2012 till 2017. My topic which I worked with was cartography transfer of space to flat with manipulations of sizes and visual shortcuts and visualisations of outvisible spaces. Together with my activity I will introduce also work of another 5 artists, which I ofered them the topic of map of parallel Universe to their focus and visions.
|
|
|
Analysis of communistic propaganda in the case of collectivisation
Merta, Jonáš ; Köpplová, Barbara (advisor) ; Krejcar, Robert (referee)
Bachelor's thesis "Analysis of communistic propaganda in the case of collectivization of agriculture" analyses communistic propaganda, seeks for its basic principles and relations to the communistic ideology. It is made under framcwork of collectivization of agriculture in The Czechoslovakia by the end of the forties and beginning of the fifties in the 21th century. It contains qualitative analysis of ideological texts and describes the texts in the context of communistic ideology including possible impact on society. Powered by TCPDF (www.tcpdf.org)
|
|
|
LABORARTORY BRNO
Merta, Jakub ; Marek, Jiří (referee) ; Palacký, Jiří (advisor)
Gallery of art, design and architecture with a focus on exhibiting spatial objects, sculptures and architectural models. Exhibition halls are designed as a public space, which culminates in the 4th floor, where the terrace with statues and the café are. Admission is based on donations. Economic support of the gallery provide workshops and accommodation. In the part of workshop sis area for creative work. The large terrace is situated at a height comparable to that of the Moravian Square. A visitor to the terrace gets exposed to contact with the square and park Koliště while away from busy roads. The entire building is extra glass facade opens into the corner toward the Moravian Square. The facade becomes a showcase of activities taking place inside as well as the terrace becomes an attraction for passers-by.
|
|
| |
|
|
FUTURE SETTLEMENTS IN BRNO
Merta, Jakub ; Pavlovský, Tomáš (referee) ; Havliš, Karel (advisor)
Work shows a possible strategy to deal with the mass housing estates in the Czech Republic. That static and monotonous settlement can be flexible structure. Strategy shows one approach to transforming the settlement structure. It is a return to traditional town morphology and thereby achieve urban character and utilization of housing benefits that this structure offers. The settlement becomes readable by adding city-forming element such as streets, squares and city blocks.
|
|
| |
|
|
Construction Project Realization Planning
Boudná, Helena ; Merta, Jan (referee) ; Nováková, Jana (advisor)
The thesis is devoted to the issue of construction project planning system and explains the basic concepts, which in this area concern. The task of this paper is to acquaint with basic methods of planning during the project construction and their application to particular practical project file structures in Třebíč – Tábor – II. stage.
|
|
|
Analýza marketingové komunikace a strategie Fitness Contours
Merta, Jonáš ; Horová, Olga (advisor) ; Hochman, Jiří (referee)
The thesis analyzes marketing communication of Contours fitness by using theoretical background. The aim of the thesis is theoretical description and analysis of communication tools. Based on situational analysis the thesis evaluates the effectivness of communication mix and suggest measures to its optimalization. The outcome of the thesis is theoretical description of communication mix of the company, newly established communication objectives and analysis of communication tools with emphasis on communication effectivness.
|
|
|
Alternative Risk Transfer
Merta, Jan ; Daňhel, Jaroslav (advisor) ; Ducháčková, Eva (referee)
The thesis deals with alternative methods of risk transfer. The preliminary part deals with risks that insurance companies have been facing as well as the whole society. The initial part deals with risks that insurance companies as well as the community have been facing.It also discusses traditional forms of risks covering. Final part provides details on specific products and alternative means of transfering risks today and also looks into their future perspectives.
|
guest ::
RSS feed.