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Problematics in text Writing in Foreign Languages at Czech Secondary Schools with Specialization in Russian
Drebitková Malá, Alena
The dissertation analyses how to approach teaching of writing skills in Russian language at Czech secondary schools. In the theoretical part I define what a "writing skill" is. I focus on the linguistic, psycholinguistic and didactic aspects of the teaching of writing. I explain attitudes to writing skills in different teaching methods in history and nowadays. After that I set out the requirements for testing writing skills in some of the most common documents: Common European Framework for Languages, European Language Portfolio, international exams in Russian language ТРКИ (Тест русского языка как иностранного) or TORFL (Test of Russian as a Foreign Language) and the state final exam in Russian language at Czech secondary schools. In the practical part, I first analyse selected Czech and Russian textbooks for grammar schools to compare their approach towards teaching writing skills in native languages: Czech and Russian. Then I set out analysis of Czech textbooks used in the Czech Republic for teaching Russian, focusing in particular on the exercises used to teach writing. After that, I evaluate answers from two questionnaires that I gave to secondary school graduates and teachers of Russian. My goal was to understand the issues they face and any problems they experience in practice when learning...
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Political Rhetoric in Shakespeare's Drama
Malá, Anna ; Znojemská, Helena (advisor) ; Nováková, Soňa (referee)
Political Rhetoric in Shakespeare's Drama Bc. Anna Malá MA Thesis Abstract This thesis focuses on political rhetoric in William Shakespeare's plays. It approaches History plays, Roman plays, and Tragedies in order to compare whether the rhetoric used differs among the genre in connection to the state system which it presents - Republic or Monarchy, with the intention to describe the difference. The main criteria for this description are the imagery and rhetorical strategies used in specific situation both by the ruler and by some of the subjects concerning the ruler.
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Activities of a general nurse at the critical care department
Malá, Andrea ; Zvoníčková, Marie (advisor) ; Trnková, Ivana (referee)
The bachelor thesis deals with the activities of a general nurse at the critical care department with the aim to find out whether it would be possible to perform patient hygiene in a different time period than during a morning shift. The theoretical part is divided into five chapters where the term resuscitation care is explained, nurses education, nurses activities in the intensive care department and work organization are described. The last chapter describes the effect of night shifts on nurses' health. The research work was a combination of quantitative and qualitative methodology using an ethnographic approach, where I was part of a medical team for five working days. I conducted the research in the period from 17:00 to 22:00. Key words: resuscitation care, patient hygiene, nurse activities
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Problematics in text Writing in Foreign Languages at Czech Secondary Schools with Specialization in Russian
Drebitková Malá, Alena
The dissertation analyses how to approach teaching of writing skills in Russian language at Czech secondary schools. In the theoretical part I define what a "writing skill" is. I focus on the linguistic, psycholinguistic and didactic aspects of the teaching of writing. I explain attitudes to writing skills in different teaching methods in history and nowadays. After that I set out the requirements for testing writing skills in some of the most common documents: Common European Framework for Languages, European Language Portfolio, international exams in Russian language ТРКИ (Тест русского языка как иностранного) or TORFL (Test of Russian as a Foreign Language) and the state final exam in Russian language at Czech secondary schools. In the practical part, I first analyse selected Czech and Russian textbooks for grammar schools to compare their approach towards teaching writing skills in native languages: Czech and Russian. Then I set out analysis of Czech textbooks used in the Czech Republic for teaching Russian, focusing in particular on the exercises used to teach writing. After that, I evaluate answers from two questionnaires that I gave to secondary school graduates and teachers of Russian. My goal was to understand the issues they face and any problems they experience in practice when learning...
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Financial benchmarking
Havelková, Tereza ; Neumaierová, Inka (advisor) ; Malá, Alena (referee)
This bachelor thesis is focused on financial benchmarking of KBJ VELKOOBCHODY s.r.o. The aim of this study is to evaluate the financial situation of the company and to compare the results within the same field and with the best companies in this branch as well as direct competitors. The purpose is to gain an overview of the financial health of the company and also the relevation of strengths and weaknesses through Benchmarking diagnostic system of financial indicators INFA. The theoretical part is focused on financial analysis, used for financial benchmarking, description of the methods and practices of financial benchmarking. The previously described practical part shows how these methods are applied to a particular company. The final section of this study is about evaluation of achieved results and it recommends strategic business decisions.
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Marketing communication of the brand Royal Canin in the years 2014-2016
Malá, Anna ; Halada, Jan (advisor) ; Obluk, Ondřej (referee)
The bachelor thesis "Marketing Communication of Royal Canin in 2014-2016" describes the marketing communication of Royal Canin which manufactures super-premium food for dogs and cats. Descriptive analysis was applied in the thesis. The thesis in the first part describes basic information about Royal Canin, its history, essence and identity, market placement and defines its main competitors (Hill's, Purina Pro Plan and Brit). The second part describes marketing communication of Royal Canin and also describes its marketing mix. The third part deals with a brand communication mix that includes printed and outdoor advertising, on-line communications (websites, social networks), sales support (shop events, loyalty program), fairs, exhibitions and PR activities (sponsorship, donations, events and media relations). The fourth part compares the brand's communication mix with the activities of competing brands Hill's, Purina Pro Plan, and Brit. In the fifth part of the thesis, the Royal Canin communication mix is evaluated and there are suggested possible changes in communication for the future.
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Problematics of Text Writing in Foreign Languages at Czech Secondary Schools with Specialization in Russian
Malá, Alena ; Žofková, Hana (advisor) ; Nečasová, Pavla (referee) ; Fenclová, Marie (referee)
The dissertation analyses how to approach teaching of writing skills in Russian language at Czech secondary schools. In the theoretical part I define what a "writing skill" is. I focus on the linguistic, psycholinguistic and didactic aspects of the teaching of writing. I explain attitudes to writing skills in different teaching methods in history and nowadays. After that I set out the requirements for testing writing skills in some of the most common documents: Common European Framework for Languages, European Language Portfolio, international exams in Russian language ТРКИ (Тест русского языка как иностранного) or TORFL (Test of Russian as a Foreign Language) and the state final exam in Russian language at Czech secondary schools. In the practical part, I first analyse selected Czech and Russian textbooks for grammar schools to compare their approach towards teaching writing skills in native languages: Czech and Russian. Then I set out analysis of Czech textbooks used in the Czech Republic for teaching Russian, focusing in particular on the exercises used to teach writing. After that, I evaluate answers from two questionnaires that I gave to secondary school graduates and teachers of Russian. My goal was to understand the issues they face and any problems they experience in practice when learning...
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Scenario trees in stochastic programming problems
Malá, Alena ; Kopa, Miloš (advisor) ; Branda, Martin (referee)
This thesis deals with multi-stage stochastic linear programming and its ap- plictions in the portfolio selection problem. It presents several models of invest- ment planning, the emphasis is on the basic model with transaction costs and risk adjusted model for every investment level. Random returns entering the above models are modelled by the scenario trees which are generated using the moment- matching method. The thesis presents the optimal investment strategy for each model. It then examines distance of optimal values of objective functions in de- pendence on the nested distance of these generated trees. All calculations were performed using Mathematica software version 9. 1
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Multiobjective portfolio optimization
Malá, Alena ; Kopa, Miloš (advisor) ; Dupačová, Jitka (referee)
The goal of this thesis is to summarize three basic principles of solving multi-objective programming problems. We focus on three approaches: a linear combination of objective functions, ε-constrained approach and a goal programming. All these methods are subsequently applied to US data. We consider monthly excess returns of ten US representative portfolios based on individual stock market capitalization of equity that serve as basic assets. Our aim is to find the efficient portfolios. Next we investigate a structure of these portfolios and their mutual relationships. Graphic representation of efficient frontiers is also included in the thesis. All calculations were performed using Mathematica software version 8.
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