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National Repository of Grey Literature 12 records found  previous11 - 12  jump to record: Search took 0.01 seconds. 
Applying of marketing tools in the ČSOB
 Skalová, Jana ; Vokáčová, Lucie (advisor) ; Kala, Václav (referee)
The Bachelor thesis deals with marketing tools of Czechoslovak Commercial Bank (ČSOB) in comparison with other brands of the organization - Poštovní spořitelna and Era. The thesis tackles event marketing in greater detail as a communication tool with yet increasing importance for reaching new clients and building customer relations. People are nowadays searching for emotions and experience which is precisely what event marketing offers. The way of use of this marketing tool by ČSOB brands is described in this thesis.
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Evaluation and stimulation of small business employees
 Hrubošová, Lenka ; Kala, Václav (advisor) ; Margarisová, Klára (referee)
This work describes the evaluation and stimulation of employees in small firms. Each of us in working life getting into situations where he is forced to compare and evaluate their feelings and performances from previous employment with the current work activities. This evaluation shall consist in the vast majority of the comparison of what who had, and has, and how it has been or is satisfied. And this satisfaction or dissatisfaction is a significant factor influencing the performance of each employee. The work analyzes the current status for the selected company in terms of the effectiveness of the stimulus and the level of employee motivation tools. Emphasize practical experience using the theoretical rules of field stimulation and motivation of the employees. Through the evaluation of the results of the analysis are proposed practical recommendations and measures that lead to the improvement of personnel management of the analyzed company.
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National Repository of Grey Literature : 12 records found   previous11 - 12  jump to record:
See also: similar author names
1 Kala, Vít
5 Kala, Vítězslav
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