National Repository of Grey Literature 13 records found  previous11 - 13  jump to record: Search took 0.00 seconds. 
Proposal of Activities Increasing Competitiveness of Company
Holubová, Martina ; Malach, Miroslav (referee) ; Zich, Robert (advisor)
The aim of this master thesis is to improve the competitive position of a selected company by creation of new marketing mix. The thesis is divided into three parts. The first part constitutes the theoretical basis. The second part contains SLEPT analysis, analysis according to Porter’s five forces model, analysis of the company‘s marketing mix and its competition, and also includes a questionnaire. The third part deals with creation of new marketing mix for the company.
Proposal of New Product and Its Marketing Support
Holubová, Martina ; Malach, Miroslav (referee) ; Zich, Robert (advisor)
The Aim of this dissertation is to increase the competitive advantage of a chosen company by introducting a new product to the market. This dissertation is devided into 3 parts. The first part contains theoretical data, in the second part the analysis of marketing mix of chosen company is described as well as its competition including guestionnaire investigation. In the last part there is described marketing mix proposed product .

National Repository of Grey Literature : 13 records found   previous11 - 13  jump to record:
See also: similar author names
3 HOLUBOVÁ, Marie
16 HOLUBOVÁ, Michaela
9 HOLUBOVÁ, Monika
1 Holubová, Magda
21 Holubová, Markéta
16 Holubová, Michaela
2 Holubová, Miroslava
9 Holubová, Monika
1 Holubová, Monika Bc.
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