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National Repository of Grey Literature 13 records found  previous11 - 13  jump to record: Search took 0.01 seconds. 
Design of Marketing Plan
 Bardoň, Marek ; Hrdinová, Lenka (referee) ; Kaňovská, Lucie (advisor)
This bachelor thesis describes the process of a marketing procedure in case of a new method used in the product line in the medical field. The first part deals with the possible marketing tools. The second part focuses on the analysis of the current market supply and competitiveness of the products with the same target group. The third part includes the marketing plan for the launch of the product and its sales support activities.
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Project Risk Management
 Bardoň, Marek ; Hrdinová, Lenka (referee) ; Doskočil, Radek (advisor)
Master´s thesis describes the process of project management in case of project of realization marketing launch of JOBST® brand in the medical field. The first part deals with the basics of project management, risk analysis, risk management and marketing. The second part focuses on the analysis of the current state of the company and market of medical products. The third part includes the project for the launch of JOBST® brand to the market and its support of risk management.
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The Growth Warmblood Stallions During the Rearing
 HRDINOVÁ, Lenka
The purpose of this thesis was to examine the growth and the growth curve of the Czech warmblooded horse stallions during rearing. Background materials were obtained based on its investigation of an examination horse rearing stable Czech warmblooded in Nový Dvůr (part of Municipal's stables in Pisek, sp). Stallions were measured in the years 2009 - 2010 in the age of 7 - 32 months. During this time it was measured 13 physical proportions, including four basic proportions ? height at withers (KVH) and height at withers measured by a tape (KVP), girth of a chest (OH) and girt of a shin (OHol). The growth curve and the behaviour of growth have been ascertained of the particular measurements. Then it was compared with literature. The greatest differences at results were observed in comparison with growth standards for height of withers. It was found that most of the measured stallions is classed in a growth zone + 1 (90.6% of cases). The remaining 9.4% of cases were included in the range + 2. The problem is also in the way, of definitiv of current standard, the current standard is determinated by one specific number (average value) and not spread within a certain range. The direct relationship with KVH also increased height at withers measured by tape. Based on the results we can conclude that the growth curve of the Czech warm-blooded stallions have changed and it should speculate about updating and modification of the standard for dispersion zone.
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National Repository of Grey Literature : 13 records found   previous11 - 13  jump to record:
See also: similar author names
5 Hrdinová, Lenka
5 Hrdinová, Lucie
1 Hrdinová, Lucie Michaela
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