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Mineralogical and geomorphological inventory of location in South Bohemia
HAVRÁNEK, Petr
The aim of this bachelor thesis was to create an inventory of mineralogical sites located in the region of České Budějovice a Český Krumlov. The inventory provides in simple way all basic information, that could be used for planning geological fieldtrips and excursions. Each locality has been described from the point of view of selected factors, e.g. country rock composition, genesis, finding success rate, accessibility, safety, recent state of locality, and other. The most interesting mineralogical localities in the region of České Budějovice a Český Krumlov have been described in detail, with the use of photographs.
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Deceptive Advertising and Analysis of Its Effect on Consumers
Barvínek, Jakub ; Pešek, Ondřej (advisor) ; Havránek, Petr (referee)
This bachelor thesis deals with deceptive advertising and its effect on consumers. The first part of this thesis describes deceptive advertising as a part of unfair competition, definitions, psychology of advertising and means to influence consumer's decisions. In the practical part the specific cases of deception in advertising are identified, including their demonstrations on examples. The following chapters contain the evaluation of the survey to determine consumer awareness of deceptive advertising, consumer's manipulability and their attitudes towards advertising. The conclusion summarizes the objectives of this bachelor thesis, there are also suggested other possibilities of further investigation and it describes the contribution of this thesis.
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