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Machining technologies used in medicinal producing
Drábek, Tomáš ; Sedlák, Josef (referee) ; Kalivoda, Milan (advisor)
This bachelor‘s thesis is focused on the connection of machining technologies with medical production. The first part includes an overview of a few Czech companies that pursue production of joint replacements. There are also some examples of the joint replacements included in this part. Frequently used materials for implants and constructions of dental replacements are included in the following part. The next section contains a summary of machining technologies used in this area. Additionally, there are a few technological production processes of components of joint replacements which are mentioned in the first part. This part also outlines machining technologies used in constructions of dental replacement production. Also included is an evaluation of the possibilities of producing femoral components of a knee replacement, as well as points out the specificity of machining technologies used in stomatology. The ending section of the thesis contains an overview of machining machines, tools, and software used in these areas. Lastly, there is a final evaluation concluding the work as a whole.
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Management of marketing campaigns and enhancing their efficiency by using CRM in UniCredit Bank Czech Republic, a. s.
Hakavcová, Dana ; Žebrák, Miroslav (advisor) ; Drábek, Tomáš (referee)
The issue of managing customer relationship is very comprehensive and touches all processes in organizations. My diploma thesis focuses on benefits of CRM systems for improving effectiveness of marketing campaigns in retail segment of UniCredit Bank Czech Republic, a. s., a member of leading European financial institution UniCredit Group. Customer relationship management approach is analyzed on the example of a key marketing campaign that took place this year. The theoretical knowledge is compared with practical application in the different stages of the campaign management - planning, execution and evaluation by using CRM tools. The aim is to verify the current knowledge on customer needs, ability to deliver the right data to target potential clients, use of information technology for campaign management and results evaluation. As a conclusion the thesis provides a list of recommendations that should enhance efficiency of executed marketing campaigns and leverage value for the customer as a key factor for building a long-tern relationship between the bank and the client, which is a prerequisite to fulfill the basic objective of the company's existence -- profit maximization.
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