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Econonomic analyze of library services. Case study.
Ondřejková, Alena ; Slámová, Hana (advisor) ; Lipková, Helena (referee)
This bachelor's thesis deals with economic analysis of library services. Theoretical part explains reasons why the libraries are financed by public sector and there are described principles of economic activities of library. There are also specified types of library services as well as possibilities of their valuation by means of using various methods. In practical part of this thesis the main characteristics of the Moravian-Silesian Research Library in Ostrava are defined. Ultimately the costs of the library are analysed and library services are evaluated in relation to library users during the years 2011 - 2015.
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Verified profiles on social media as an attribute of source credibility
Jurka, Tomáš ; Lipková, Helena (advisor) ; Sedláček, Jakub (referee)
in English This Bachelor thesis concerns itself with verified profiles on social media as an attribute of source credibility. The theoretical part is devoted to the issue of credibility of information sources in virtual space. After detailed definition of credibility the thesis describes framework of credibility assessment. Then the thesis covers selected social media and their tool for profile verification. The thesis decribes the types, appearance and criteria for obtaining verification badge. The last part is a literature research on the current state of scientific knowledge. The practical part answers posed questions with the use of quantitative research method in the form of questionnaires and with the use of qualitative research method in the form of semi- structured interviews. The purpose of this thesis is to determine what role profile verification badge plays in the perceived source credibility and where there is any correlation between source credibility, profile verification and the verification process.
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Application of agile approach in education (case study)
Kazarina, Karina ; Lipková, Helena (advisor) ; Dvořák, Jan (referee)
This master's thesis focuses on the implementation of an agile approach in a non-traditional context, specifically in education. The aim of the thesis is to analyze and evaluate the potential use of the agile approach in education and its impact on teaching effectiveness, student motivation, and satisfaction with the learning process. The theoretical part of the thesis introduces the agile approach and its methodology, which served as the basis for the development of an agile educational approach. It also describes current trends in modern education, reflecting the expectations of contemporary students regarding their studies and their preferred learning methods. Subsequently, the thesis focuses on specific agile methods in education and summarizes the state of research and the results of case studies as a basis for the practical part of the work. In this way, the thesis provides a theoretical framework for this issue, based on current studies. The practical part of the thesis includes qualitative research in the form of semi-structured interviews and presents the results of this research. Keywords: Agile, Scrum, EduScrum, XP, Kanban, Education, Teaching, Learning
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Information overload as an information barrier for students
Jůnová, Sabina ; Jarolímková, Adéla (advisor) ; Lipková, Helena (referee)
This master's thesis aims to explore the situation of information overload as an information barrier for students. In the theoretical part knowledge obtained from literature on the topic of information overload, related phenomenons and possible strategies used for overcoming information overload is summarised. The research part of the thesis was carried out in the form of in-depth semi-structured interviews with students from the Charles University Faculty of Arts. The research focused on finding out in which situations students experience information overload, if it causes issues in fulfilling their information needs and how they are dealing with it. It was found that students experience information overload in their personal lives and in academic context, as well as in their working environment. In relation to information overload, they experience negative emotions, being delayed and the need to invest more time and energy to fulfil their information needs. They usually don't see it as a barrier that is impossible to overcome, as they have developed strategies for overcoming it. Search strategies, avoiding information, personal information management, reading strategies, seeking help from other people and use of artificial intelligence were mentioned among these strategies.
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Usability of the Student Information System of Charles University
Bezvodová, Sára ; Lipková, Helena (advisor) ; Jarolímková, Adéla (referee)
The aim of this thesis is to evaluate the usability of the Study Information System (SIS) of Charles University. The theoretical part defined the basic principles of UX and described the main research methods of usability evaluation. The aim of the practical part was to evaluate the usability of Charles University's SIS within the framework of a case study using selected UX research methods, specifically using usability testing in combination with a think-aloud protocol and a contextual interview. The usability of the SIS was evaluated from the point of view of the information needs of first-time users from the students of the Faculty of Arts of Charles University. The tested group includes both single and double major students, as well as Czech and foreign students. Keywords: usability, user experience, UX, usability evaluation methods, UEM, user testing, usability testing, Study Information System of Charles University
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Binge-watching among Czech consumers of professional video content
Pavlíčková, Marta ; Lipková, Helena (advisor) ; Sedláček, Jakub (referee)
This thesis deals with the binge-watching, i.e. watching multiple episodes of the same program at once, among Czech viewers. The aim of the thesis is to describe the effects of this behavior on every day life. The theoretical part of the thesis conceptualizes binge-watching with regard to the historical development of viewer preferences and habits, emphasizing the role of technological development and innovations. Also characterized here is a way of providing audiovisual content that encourages uninterrupted viewing, which is video on demand services. This work thus provides a theoretical framework for this issue, presenting current studies. In the practical part of the thesis, qualitative research and its results are presented, conducted in the form of focus groups.
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Digital footprint on the Facebook social network
Rainová, Denisa ; Lipková, Helena (advisor) ; Sedláček, Jakub (referee)
This thesis deals with the problem of digital footprint on Facebook in an entire context, taking into account both the history and legal aspects and the personal experience of Facebook users. This study aims to further approximate the possibilities of dealing with digital footprint and examines the role and impact of setting up an account with preceeding experience based on Facebook friends who have died and left an active account behind. The research part is based on a qualitative research method in the form of a semistructured interview with 14 users and compares the knowledge of everyday users in this field.
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Information searching behaviour of Czech National Library of Technology users
Blažků, Eli ; Jarolímková, Adéla (advisor) ; Lipková, Helena (referee)
The goal of my bachelor's thesis is to find out how users of the Czech national library of Technology (NTK) search for information; and what are the challenges and limitations they face when using the information ecosystem of NTK. My research consists of a theoretical and a practical part - in the theoretical part, I review the literature, and define the core terms of information behavior, information literacy, and usability. I then use these to define the facetes of my research - the paradigm shift in library search engines towards "googlification", and the theory of information barriers. In the practical one - I do quantitative analysis of the most common search terms in the "Summon" discovery system NTK uses, and qualitative analysis of user session recordings combined with interviews about their experiences. My research showed that users of NTK mostly follow trends shown in the relevant literature - they use simple keyword searches, do not use boolean operators, stemming, or wildcards in their queries; their behavior mostly consists of simple alterations of their first keyword search. Those are typical symptoms of googlification - which is, they expect that the library search engine works in the same way as Google Search. My research also showed that Google Search can be a very effective tool...
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Implementation of communication platforms for on-line distance learning at the second level of primary school
Šnaiberková, Natálie ; Lipková, Helena (advisor) ; Novotná, Jitka (referee)
The aim of the bachelor's thesis is to examine the transition to online distance learning in the second grades of Czech primary schools, which took place in the spring of 2020, and to analyse what experiences the schools have gained or how their preparation for the re-closure was going. In the theoretical part, I integrate the topic into the context of distance learning and e-learning and the possibility of using change management methods when transitioning to a distance model of education. The practical part is based on the analysis of interviews and their subsequent evaluation according to the ADKAR model. Keywords: distance education, e-learning, elementary school, teachers, change management, online communication tools, coronavirus/covid
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Loyalty of Media News Portals Readers in the Czech Republic
Mrázková, Michaela ; Lipková, Helena (advisor) ; Sedláček, Jakub (referee)
The topic of this Bachelor Thesis is: "The Loyalty of News Portals Readers in the Czech Republic". The theoretical element of the thesis focuses on difining the concept of 'loyalty', in particular the characteristics of 'reader groups' aged forty-five to fifty-five. Furthermore, the thesis offers an explanation on the concept of reporting, its history, with a specific focus on 'internet reporting' and the current key problems related to this specific issue. Additionally, to further the research, there is also an evaluation of news portals and the characteristics of several of them. The practical component of the thesis focuses on a qualitative research investigation and utilises the method of semi-structured interviews. The aim of these discussions is to discover how intensely, as well as how long and to what level of satisfaction, people aged forty- five to fifty-five use online news portals. The second goal of the thesis is to ascertain the reasons why these individuals (those interviewed) change their preferences in watchning internet news portals. The analysis and interpretation of the data is followed by a summary and conclision, within which recommendations for practive are also offered.
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