Home > Search Results: Vrbický, Ondřej
Search:
 
Search Tips :: Simple Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Marketing mix for sport studio
 Vrbický, Ondřej ; Pecinová, Markéta (advisor) ; Janák, Vladimír (referee)
Title: Marketing mix of sports studio Objectives: The aim of this thesis is to analyse the current marketing mix of the GoMango sports studio. The data gathered from the analysis are used to suggest posible adjustements of the present marketing mix to atract more customers. Methods: In this thesis the evaluation of the present marketing mix was conducted through the marketing research. Both quantitative and qualitative methods were used. For the quantitative part semi-structured questionnaire was used. For the qualitative part informal interview was conducted with the manager of GoMango studio. In order to identify potencial strengths and weaknesses, opportunities and threats SWOT analysis was carried out. Results: The evaluation of the marketing mix of the GoMango studio was very positive. The outcome of the reseach indicated that only a couple of changes in certain areas are needed. Changes of the following elements of the marketing mix were proposed: product, promotion, process and presentation. As for the part of product the studio was suggested to increase frequency of highly attended group fitness classes and to decreace frequency of the less attended ones. As for the promotion part the studio was recommended to adjust content and design of websites and facebook profile. In terms of process...
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English