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Comany Cambridge Analytica influencing the results of political elections around the world
 Velek, Štěpán ; Moravec, Václav (advisor) ; Shavit, Anna (referee)
The main topic of this thesis is company Cambridge Analytica and its influence in some of the elections around the world. In theoretical part it explains elementary concepts to understand the second part of the work. The first part contains internet, new media, web ě.0 and social sites, mainly Facebook. There is also a focus on political marketing and it studies scientific concepts like confirmation bias and echo chamber. The second part is introducing the main player of the work, Cambridge Analytica and, furthermore, fluently moving to main affairs - the 2016 US presidential election and brexit the same year. Last but not least, the work focuses on Kenya and Nigeria presidential elections intervention and it touches a possible influence in Czech Republic which is not proven yet.
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