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Production system of West End theatres in London
Příkopová, Michaela ; NEKOLNÝ, Bohumil (advisor) ; SVOBODOVÁ, Doubravka (referee)
Thesis deals with the production system of theatres in London and West End in particular. As an introduction it describes specific aspects of London as a capital city and cultural metropolis, furthermore it explains historical concept of theatres in a capital city and focusing more detailed West End’s past and present. In particular concept it deals with Arts Council England principles, financing system in the past and current situation from the general point of view as well as concrete. Moreover it brings up a topic of rights acquisition, copyrights and licensing.
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Corporate identity of cultural institutions
Rálek, Jakub ; SULŽENKO, Jiří (advisor) ; SVOBODOVÁ, Doubravka (referee)
This thesis researches relationship between corporate identity and cultural environment. It explains and analyses key subjects such as graphic design, corporate image, corporate culture, corporate communication, corporate product, target group, symbol, brand, vision, mission etc. It is divided into three parts – first part contains definitions, second part contains analysis of two key studies – Na zábradlí Theatre and Josef Kajetán Tyl Theatre and then there’s third part, which merges the previous (theoretical and practical) into one, which should outline process of creating own brand identity. The last part is focused mostly on handling with corporate design. The thesis emphasizes necessity and reason of professional marketing approach to achieve rising brand equity and stable growth of any cultural corporation.
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ACCOMPANYING PROGRAMMES IN THEATRES
Černá, Tereza ; KAŠPAR, David (advisor) ; SVOBODOVÁ, Doubravka (referee)
The present diploma thesis discusses the use of accompanying programmess as a resource for building audiences for theatres as well for some other types of culture institutions. Its aim is to present an overview of the current situation for developing this kind of activities in the Czech context, both from the perspective of the institutions involved, and from the perspective of culture politics.
The introductory section of the present work defines the key notions of the issue of accompanying programmess, above all defining the accompanying programme itself and its relation to the main programme.
The thesis extensively discusses strategic documents and cultural policies relevant both in terms of the European Union and the Czech Republic. This section forms the main part of the thesis, outlining as it does both political and legislative premises which can play a crucial role for the future orientation of cultural institutions in this area.
Further on, I discuss the introduction of accompanying programmess into theatre practice in the form of the activity of theatre coach, and define target groups and forms of programming. Last but not least I also look at research studies that have been conducted in the field, regarding the conditions for audience development in Czech cultural institutions.
The conclusion of my thesis presents a case study of the accompanying programmess at the National Theatre, Prague. This section focuses mainly on the activities of the Drama and Ballet ensembles, their different approaches to this issue, as well as their collaboration in the form of a joint platform ND+, which is intended in the future to be an umbrella for all the accompanying programmess of all of the National Theatre ensembles.
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Management of an independent orchestra on example of Collegium 1704
Sopková, Tamara ; SRSTKA, Jiří (advisor) ; SVOBODOVÁ, Doubravka (referee)
This thesis is focused on the issue of management of an independent orchestra Collegium 1704. Its goal is to present organisational structure to its very detail and to demonstrate how this structure is applied and related to the management of the orchestra. The aim of this thesis is to find and describe pattern of orhcestra management and present it as a complex unit and also its individual parts – projects. This model then is presented on specific examples from practice. The thesis is completed with comparing Collegium 1704 with another independent orchestra based on criteria stated in the introduction.
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The Development of Economic and Legislative Conditions of Dramatic Writing in Victorian London
Veselá, Zuzana ; SVOBODOVÁ, Doubravka (advisor) ; KYSELOVÁ, Eva (referee)
This bachelor's thesis offers an overview of the economic and legal conditions of playwrights in Victorian London - that is from 1837 to 1901. The thesis focuses on the changes and development of the form and height of authorial remuneration in both West End and East End theatres and the gradual progress of esp. copyright legislation in the United Kingdom. The thesis also describes the nature and workings of censorship as well as the possibility of publishing plays. The thesis is structured into three chapters. The first chapter analyses chiefly the economic notions of the period, the second deals with the legal aspects of the profession with focus on copyright and censorship and the third consists of a case study of playwright Oscar Wilde. I use his example to demonstrate the principles described in the previous two chapters as well as show the gradual development of the status of his profession. The aim of this work is to offer a brief comprehensive overview of the Victorian London theatre scene from the point of view of the playwright.
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DEVELOPMENT AND PROBLEMS OF TRAVELING THEATERS
Kusnjerová, Hana ; SVOBODOVÁ, Doubravka (advisor) ; POKORNÝ, Jiří (referee)
This thesis is devoted to the development and current issues of touring theaters. It describes the historical and social events that had major infuence on nomadic and subsequently touring theaters.
It deals with various selected nomadic groups, their modus operandi, dramaturgy and termination of their activities. Followed by a period of nationalization of theaters and directive management of cultural events throughout the territory of the former Czechoslovakia and the subsequent post-revolutionary present.
The aim is to outline the development of touring theaters, from the nomadic theaters to touring theaters, including the period when the theater was primarily a political tool. Together with its development there were also changes the way they operate and their status in society.
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Financing theatres in Brno from public sources
Tomášová, Tereza ; NEKOLNÝ, Bohumil (advisor) ; SVOBODOVÁ, Doubravka (referee)
Bachelor thesis Financing theatres in Brno from public sources aims to map out the financial background of the Brno theatre scene based on information obtained from the annual accounts of the Ministry of Culture of the Czech Republic, South Moravian Region and the Municipality of Brno. Another source of information are annual reports of choosen theatre institutions.
The first part deals with the mapping of cultural policy and political background of public resources financing in connection with the conditions for allocating financial contributions. In the second part, the information gathered is presented to illustrate the selection of specific theatres and compared with performance indicators.
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European Theatre Night in Czech Republic
Brátka, Daniel ; SVOBODOVÁ, Doubravka (advisor) ; PROKOP, Petr (referee)
This thesis describes the development of the Czech part of the European Theatre
Night project. The international project was started in 2010 by the initiative
of the Croatian theatres that organised the national format of this event
two years earlier. Theatres in the Czech Republic have been participating
on the project since 2013 and it is organized by the Arts and Theatre Institute.
The thesis describes the way how the Czech project have been organised so far,
its main features, confronts it with similar projects - the Museum Night,
the Night of the Churches. Defines the chances that the project is giving
to the theatres and also the real benefits for the institutions. It summarizes
important positive and negative factors that the organization of the project
in the Czech Republic has been carrying and which the organizers
and participants have been confronted with during the first two years
of its duration.
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NT LIVE BROADCAST
Klouzalová, Pavla ; JEŽEK, Vlastimil (advisor) ; SVOBODOVÁ, Doubravka (referee)
In this thesis I focus on London´s National Theatre´s project NT LIVE. The project consists of broadcasting theatrical performances from National Theatre and other British productions to the cinemas all over the world. The goal of the thesis is to describe the producing process of the project in Great Britain as well as in the Czech Republic. I am searching for the answer what motivation participating sides have to follow the project_ motivation to organise (National Theatre), motivation to distribute (Aerofilms), motivation to transmit (Aero) and motivation to be a part of the audience.
The final part of the thesis concludes the result of survey which was done among the Czech audience of NT LIVE broadcast.
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Current system of subsidization in France
Hořejší, Anna ; SVOBODOVÁ, Doubravka (advisor) ; NEKOLNÝ, Bohumil (referee)
This thesis deals with a theme of the acurrent form of the French
theater network, especially its financing and its possition in the cultural
policy of the French State. Thesis describes the types of theater institutions
and their functioning. The main part is devoted to the types of subsidies,
their distribution and criteria for obtaining them. The thesis also briefly
charts the process of dramatic decentralization in France and its
consequences.
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