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Media Training - The Rhetoric for Practice
Ouahdjinová, Tereza ; Klabíková Rábová, Tereza (advisor) ; Podzimek, Jan (referee)
Diploma thesis: Media Training - The Rhetoric for Practice Tereza Ouahdjinová Abstract English The subject of this diploma thesis is the concept of media training in current practice, with a focus on individuals who, in their interactions with the media, not only represent the face of corporate, political and other organizations but also use the media to reach the general public. Due to the media attention that is attracted by these representatives, it is crucial that they know how to comport themselves in front of the media and how to utilize it to efficiently effect the target audiences. For this reason, media training focuses on the different forms of an individual's presentation, with the main focus being on speech. The thesis makes use of the foundations of rhetoric as a theoretical background for perceiving media training, specifically in regard to the ability to speak compellingly, correctly, and with consideration so as to influence the audience. Knowledge of rhetoric is key to making convincing arguments and giving prompt responses, and is a skill that can be developed, practiced and perfected over time. Media training interlinks this knowledge with the principles and processes of how the media function and teaches how to formulate messages and what to do and do not in interaction with journalists....
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Self-presentation as the Part of Personal Marketing Strategy-Analysis of Political Speeches Between 2012-2014
Ouahdjinová, Tereza ; Orban, Karol (advisor) ; Šoltys, Otakar (referee)
The bachelor's thesis is focused on the role of the self-presentation of the individual in a communication situation. In the theoretical part are described basic principles of a marketing strategy and forces, which motivate person to certain way of behaviour. As a product the individual shows his or her personal qualities and skills to surroundings, as a marketing manager he or she directs the presentation and the change of these, regarding a development of communication situation. His aim in this competitive environment is to gain the desired place (status) and the trust of others. In the process he uses various persuasive techniques which are formed into a short-term tactics and through them is he fulfilling partial steps, which makes the whole marketing strategy focused on a success and on an achievement of the long-term aim. In the process the individual analyses the market, opponents and his- or her-own strength and weakness. Later, person applies gained knowledge in tactics which he implements into the communication process that is crucial for the reception of a send message and its interpretation. Persuasive or manipulative skills of a speaker (the sender of the message) have here the important role. For a creation of the trustworthy impression are used tools of verbal (argumentation) and...
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