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Search Engine Marketing of Nonprofit Organizations
Slavík, Michal ; Kliegr, Tomáš (advisor) ; Nemrava, Jan (referee)
The goal of this thesis is to design methodics for Search Engine Marketing (SEM) in nonprofit organizations (NPOs) which takes advantage of their specifics. Other goals include practical evaluation of the methodics and analysis of the current state of NPOs websites. Determined goals are reached by merging theoretical background from relevant literature with the knowledge gained during field research and with author's experience. Designed methodics is built on the following hypotheses: NPOs are able to negotiate better trade terms than trading companies, NPOs can delegate their volunteers to do some SEM activities. Field research confirmed both hypotheses. Hypothesis that NPOs websites are static because NPOs see no profit in regular publishing was disproved. The methodics consists of four phases and also includes recommended tools, metrics, topics for publishing and a list of linkbaiting activities. The thesis consists of five chapters. The first chapter summarizes the necessary theoretical background, while the second chapter defines terms and premises. The main methodics can be found in chapter three. The fourth chapter contains current state analysis based on examination of 31 websites. A comparison of the methodics' hypotheses and activities against the experience of 21 NPOs representatives and 3 experts in the field of SEO is given in the last chapter. Opinions of the both groups of respondents are compared too. Based on the respondents' judgments on costs and utility of the methodics' activities a rank of these activities is finally created. The main contribution of this thesis is a conversion of the universal SEM theory into the specific conditions and language of NPOs practitioners and an analysis of the current state in this field.
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Semantics in Multimedia: Event detection and cross-media feature extraction
Nemrava, Jan ; Svátek, Vojtěch (advisor) ; Berka, Petr (referee) ; Smrž, Pavel (referee)
This dissertation thesis describes the area of multimedia semantics which is a research area that brings together research streams that until recently run separately. The aim of the work is to provide an insight to all areas from this wide discipline and give an outlook on current problems especially to the semantic gab phenomena. Number of findings and outcomes in this work comes from international project K-Space, in which the author took part for three years. The extensive theoretical introduction into problematic is followed by a list state-of-the-art application from this area and overview of KIZI activities and involvements in the European project. The contribution of the work is a research on textual resources complementary to video and experiments with automatic detection of sporting events based on pre-classified examples and trained model. The practical contribution is also a demo web application that shows all the resources together and allows non-linear browsing of events.
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PR articles as a part of unpaid linkbuilding
Kuděla, Ondřej ; Nemrava, Jan (advisor) ; Fidler, Petr (referee)
The aim of this bachelor thesis is to define PR (Public Relations) articles in light of Search Engine Optimization (SEO) and describe the possibilities of publishing PR articles on Internet servers in the Czech republic. In the preamble of the thesis, I introduce the theory of linkbuilding, which improves the position of the website in the search engine results for given key words. Thesis is focused on unpaid linkbuilding and even presents other possible types of activities, besides publishing PR articles. The next part of the thesis is focused on the value of PR articles mainly for SEO purpouses, but also for general marketing. In the last part of this thesis, the publication of PR articles on chosen PR servers is practicly demonstrated, and also some useful tools are mentioned.
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Using microformats in internet magazine development
Pospíšil, Jan ; Chudán, David (advisor) ; Nemrava, Jan (referee)
The aim of this work is to provide a look in a problem of semantics on the web, to implement the chosen semantic components (microformats and HTML 5) to the new version of internet magazine mobilenet.cz development and to make a research of microformats utilization by the competitive magazines and open source content management systems. This work shows the practical view in the microformats implementation into the system of the internet magazine, describes the implementation problems as well as their solutions. It also shows a review of real world usages and benefits, which these technologies provides. The utilization research also brings a look in the actual situation and the way of utilization on the Czech internet and provides valuable perspective of possible competitive advantages for the magazine too. It is also researched which solutions provide the open source content management systems. The work is divided into four chapters. First theoretic chapter deals with the semantics on the web, concretely with the microformats and HTML 5, followed by the basic description of the magazine's development and semantic components' implementation in chapter three. The last chapter is finally dedicated to the research itself.
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Data integration and automatic task processing
Meisner, Tomáš ; Nemrava, Jan (advisor) ; Svátek, Vojtěch (referee)
This diploma thesis deals with automatic task processing, especially with automatic processing of forms on web pages. The thesis throws light on the theoretical and practical matter. At the beginning of this thesis are described the reasons, why this topic were chosen. Also there are mentioned the possible uses of application, realized on this principles. Foremost simplification of retrieval of data with standardized (but general) format from common users, which could be used for data mining process. For creating this kind of application is described concepts of its implementation, including description of problematic parts and their possible solution. In this part is mentioned algorithm, which deals with security limitation of current web browsers -- so-called cross-site scripting. One part of this thesis is description of current commercial and non-commercial solutions, which at least partly fulfills the demands of the application. At the conclusion is analyzed functionality of created application and proposed advancements and improvements for creating new versions of application
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Extension development for CMS Joomla!
Vojíř, Stanislav ; Nemrava, Jan (advisor) ; Kliegr, Tomáš (referee)
Writing of analytical reports in natural language is important, but not very simple. At this time, most of analytical reports are written in Microsoft Word and saved as classical files. The object of this bachelor thesis is the change to simpler writing of analytical reports in online application CMS Joomla!. To this functionality, we use some extensions of CMS Joomla!. After demands definition, we use an exitor-xtd plug-in and a component for CMS Joomla! 1.5. Using extensions, which were written in this thesis, authors of analytical reports are able to select part of dates from data mining application and insert this part to edited analytical report. The data source for including is xHTML presentation of data from data mining application. In this bachelor thesis, there are described information about dividing of xHTML document, part selection and including to the edited text. The secondary functionality of build extensions is updating of included blocks in selected analytical report. Users can select finished analytical report and update the included blocks with newer data. At the University of Economics, Prague, all students of informatics learn about fundamental data mining in the subject 4iz210 - Information and Knowledge Processing. In this subject, the students will use CMS Joomla! with extensions from this bachelor thesis. The start-up mounting will be at the end of summer semester in academically year 2008-2009. This bachelor thesis could be used as inspiration for extension development for CMS Joomla!, too.
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Electronic shop
Jirsa, Tomáš ; Nekvasil, Marek (advisor) ; Nemrava, Jan (referee)
The output of these Bachelor theses is a web application encouraging internet sale of goods which satisfies functional requirements emerging from the needs of managers. In addition these theses describe factors leading to increase the success of internet shops within the Czech environment. Thus found facts are then used to realize this application itself. These theses can also serve as a manual for entrepreneurs who are about to enter this market segment. Just as well it can inspire managers of already established shops. Attached you will also find a DVD containing complete source codes and documentation of the designed electronic shop. The application itself has been created by using a scripting language PHP and database system MySOL and is distributed under GPL license.
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Anotačný nástroj KAT
Kolínsky, Miroslav ; Nemrava, Jan (advisor) ; Svátek, Vojtěch (referee) ; Nováček, Jan (referee)
Práca popisuje vznik a rozvoj techník používaných na anotovanie, venuje sa problému automatického počítačového anotovania a popisuje niektoré programy, ktoré túto funkcionalitu poskytujú. Ústrednou témou je súčasť európskeho projektu K-Space, anotačný nástroj KAT, na vývoji ktorého sa aktívne podiela aj Katedra znalostního a informačního inženýrství. Úlohou textu, ktorý nasleduje, je zoznámenie čitateľa s filozofiou, štruktúrou a funkcionalitou nástroja KAT tak, aby mu porozumel a bol schopný využívať ho na anotačné úlohy. Cieľom praktickej časti práce je implementácia rozšírenia funkcionality nástroja KAT spôsobom umožňujúcim anotovať obrázky na základe textu, ktorý ich obklopuje. V praktickej časti je načrtnutý problém anotovania obrázkov pomocou okolitého textu a spôsob jeho riešenia a implementácie v programovacom jazyku Java.
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Využití Porterova modelu v konkurenčním zpravodajství
Struška, Michal ; Rauch, Jan (advisor) ; Nemrava, Jan (referee)
Bakalářská práce se zabývá využitím Porterova modelu v oboru konkurenční zpravodajství (CI). Práce se skládá ze dvou částí. První z nich je seznámení se s oborem konkurenčního zpravodajství doplněné o teorii týkající se Porterova modelu. Tvoří tedy teoretický základ této práce. Část obsahující teorii se skládá ze čtyř kapitol. Teoretická část začíná kapitolou, která definuje termín konkurenční zpravodajství a popisuje druhy zdrojů, se kterými CI pracuje. Následuje kapitola popisující roviny působení konkurenčního zpravodajství v ekonomické sféře. Třetí kapitola se zabývá porovnáním tohoto oboru ve světě. A poslední neodmyslitelnou kapitolou v teoretické části je situace konkurenčního zpravodajství v České republice. Druhou částí práce je aplikace Porterova modelu při analýze konkurenčního prostředí v oblasti soukromých detektivních kanceláří. Členění praktické části odpovídá struktuře Porterova modelu. Jedná se tedy o informace o stávající konkurenci, bariérách vstupu na trh, dodavatelích, odběratelích a možných substitutech. Závěr praktické části shrnuje výsledky Porterova modelu a obsahuje doporučení pro budoucího podnikatele na trhu s detektivními službami na území středočeského kraje.
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