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NEWSPAPER HEADLINES IN THE LIGHT OF PRAGMATIC LINGUISTICS
Zicháčková, Adéla ; Šoltys, Otakar (advisor) ; Klabíková Rábová, Tereza (referee)
- Zicháčková Abstract In the bachelor thesis named Newspaper headlines in the light of pragmatic linguistics the newspaper healines are considered to be individual but indispensable parts of newspaper articles. My thesis presents them closely connected with the following text. I am interested in the meanings behind the words. We do not usually pay attention to those meanings but we perceive them and they influence us. There exist some hidden manipulative techniques as well. My work tries to reveal them. My thesis consists of four major chapters. The first chapter is an introduction to newspaper headlines. The second chapter is dedicated to structuralism (without structuralism we cannot continue to pragmatics). The third chapter is focused on pragmatics as well as the concepts of the Gricean maxims or intertextuality. And in the final chapter I deal with the pragmatic analysis. My thesis is based on many books and scientific articles. I analyze three daily newspapers: Blesk, Mladá fronta DNES and Hospodářské noviny.
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Comics of the Czech magazine Ohníček in the period of 1968-71: semiotic analysis
Řezníková, Ivana ; Šoltys, Otakar (advisor) ; Klabíková Rábová, Tereza (referee)
The topic of the thesis is the genre of comics in the Czech magazine Ohníček during the early period of normalization: the text is based on a detailed analysis of eleven comics that were published in the magazine between years 1968-71 (season 19-21). As far as the genre criteria are concerned, the analysed comics came closer to adventurous stories that were very popular in the 60/70s. At the same time, the original visual expression changed so that it was more suitable to child readers. Three of the analysed comics are comic series where the particular episodes are connected to each other by an adventurous narrative storyline. The eight others are comic strips with the narrative type of gag or fable. When examining the particular comics, the focus was on several aspects: the use of language, visual expression, story articulation and specific distinctive aspects. Differences in those aspects made the comics mutually different and deviating from the classics of genre. Both the graphic form and the story line of the analysed comics were determined by the fact that they were published in a children magazine. As results of the analysis, hero types and the resemblance of the fiction world according to the narrative type are descript and a comparison with European and American comics tradition is given.
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Persuasive function and its realization in the preelection spots of political parties,that in electioms in 2010 were given to the Chamber of Deputies
Korandová, Michaela ; Šoltys, Otakar (advisor) ; Klabíková Rábová, Tereza (referee)
Five political parties fought their way into the Parliament of the Czech Republic in the election in 2010 (they were CSSD, ODS, TOP 09, Communist Party and VV). Each had their election ad which was broadcast by television and inseparably belonged to their political campaign. An analysis of these media products is the research objective of this thesis. The aim is a semiotic analysis of individual subjects. The thesis strives for an objective description of the transfer of evidence and the construction of meaning in communication spots. The research focuses on complex communique of the clips, structure of the narratives and application of the persuasive functions. The analysis covers various semiotic systems differentiated into three areas - visual, auditory and language. Their mutual harmony, dominance and substitution are important factors in assessing the quality of a complex communique. The issue is also examined in terms of narrative of the spots, whereas the thesis contains description of both the story and the discourse level. This includes specific events and existents, types of statements and specifications for the position of the narrator. The description of the persuasive phenomena and their character is based directly on the above criteria. The paper concludes with a summary of the...
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The Semiosis of sexist commercials and the public discourse (the contest The Sexist Little Pig
Christovová, Tereza ; Šoltys, Otakar (advisor) ; Klabíková Rábová, Tereza (referee)
This bachelor thesis "The Semiosis of sexist commercials and the public discourse (the contest The Sexist Little Pig)" deals with the contemporary form of Czech sexist advertisements and reactions that such advertisements generate. The majority of sexist advertisements work, to the objection of various feminist movements, with simplified and distorted images of women. Their critisism is mostly aimed at those advertisements that depict women in a stereotyped way. According to them, those advertisements may cause or evoke a sense of shame or humiliation, insult human dignity or even provoke violence against women. The independent socio-ecological movement NESEHNUTÍ is one of those who grapple with sexist advertising and the problems associated with it. It has already organized two rounds of the annual competition "The Sexist Little Pig" for the most sexist advertising in the Czech Republic. This thesis aims to explore selected advertisements that have been submitted to the competition by the Czech public and detects concrete sexist distortions in them that exploit both women and men. The thesis is divided into two parts. The first part deals with theoretical resources, such as theories of gender, sexism and stereotyping, as well as with the regulation of advertising in the Czech Republic. The second...
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Presentation of the Czech Presidency in the daily Le Monde
Mužíková, Michaela ; Jungová, Eliška (advisor) ; Klabíková Rábová, Tereza (referee)
Bachelor thesis "Presentation of the Czech presidency in the daily Le Monde" focuses on the analysis of the media picture of the Czech Republic and its representatives on the events taking place during the first part of year 2009. The qualitative and quantitative analysis of the media content was used for the treatment of data, have been categorized into four levels. The first level is concerned about the Czech euroskeptic picture, after the Czech presidency is represented by its agenda and of course by domestic political situation in the Czech republic, too. The last level of this study focuses on the evaluation by the daily Le Monde and on the next presidency which started at that moment.
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Analysis of publicistic columns specifically focused on politically aimed commentary
Bejšáková, Sandra ; Kraus, Jiří (advisor) ; Klabíková Rábová, Tereza (referee)
Diploma thesis, Analysis of publicistic columns specifically focused on politically aimed commentary, treats of attitude of authors of publicistic columns about political parties or eventually to politicians. The aim of this work is to describe the ways and means of expressing authors use to formulate their position, focusing on these within Pravo's and Mladá fronta DNES's print-outs from January 2010 to June 2010 so mainly in months before the elections. The first part presents modern development of approach to language and text. That should elucidate how the pragmatic way of language examination has begun. In the practical part I applied the approach to language and text, as listed above, and I applied the pragmatic analysis. Qualitative analysis of publicistic columns examines inclination of authors to left-wing or right-wing parties, mostly to ODS or ČSSD. It is possible to deduce what authors criticize within the frame of the whole political situation. This work also examines, what means authors of publicistic articles use to profess affection or aversion to particular politician or political party. This diploma thesis forms compendium of publicistic texts in chosen journals and characterizes the conception which reflects their relation to politics.
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Kinguistic analyse of headlines in daily papers Hospodářské noviny and Blesk
Gajdušková, Tereza ; Kraus, Jiří (advisor) ; Klabíková Rábová, Tereza (referee)
The diploma thesis "The linguistic analysis of headlines in daily papers Hospodářské noviny and Blesk" deals with the analysis of headlines in articles that include the commentary genre, specifically in Hospodářské noviny and Blesk. In this work, there is analyzed the form of headlines, how they are set up, and how they relate to the content of the message. The thesis consists of theoretical and analytical parts. The theoretical parts describe the analyzed material, the method of linguistic analysis is described there and also the characteristic of headlines. It is followed by analysis which is divided into two parts. In the first part, there is observed the difference of using the types of sentences and also the kinds of modality in the headlines of observed daily papers and the second part of analysis studies the general headlines and the occurrence of metaphorical expression. It analyses occurring cases of metaphor, metonymy, personification and paraphrase and compares, if there are some differences between the daily papers in observing phenomena. The premise is that the type of tabloid newspaper has a higher proportion of headlines including the metaphorical expression. There are analyzed also 10 year-old headlines of these daily papers, for the comparison, if the daily papers differ only among...
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Reporting of global crisis events in Czech print media based on example of Swine Flu
Černá, Lucie ; Kraus, Jiří (advisor) ; Klabíková Rábová, Tereza (referee)
This Diploma thesis deals with some aspects of four chosen Czech daily newspapers referring about the outbreak and early development of events connected with one of the latest significant global crisis - the swine flu, which had broken out in 2009. The theoretical part of the thesis deals with some characteristics of crisis and basic concepts, which might be associated with their media coverage. In the practical part, it deals with the way, how the Czech dailies covered first two weeks of spreading of the disease. At the beginning, the thesis introduces a quantitative profile of the analyzed sample and shows both physical and verbal range of it. The second part is focused on the main topics, which were chosen by all daily newspapers to refer about the swine flu. Those, which did not make it to the main thematic line presented before, are also shortly mentioned in the chapter. In the third part, the thesis follows the main motives appearing in the images that accompanied the news with the chosen topic and also discovers how the disease was "objectified". Finally, language analysis discovering some specific subjective language characteristics referring to a potential personal opinion included by individual authors, or the way how the authors dealt with the coverage of the potential future development...
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Persuasive techniques in lifestyle magazines and their effect on lifestyle-forming : content analysis of Spy magazine
Jeřábek, David ; Klabíková Rábová, Tereza (referee) ; Šoltys, Otakar (advisor)
Bachelor thesis "Persuasive techniques in lifestyle magazines and their effect on lifestyle-forming : content analysis of Spy magazines" generally deals with media effects on audiences. It introduces the historic development of perspectives on mass media and mass communication and the effects of media and their research. In particular it focuses on the effects of the so-called lifestyle media on the lifestyle and identity of mainly younger consumers of media products. It specifically evaluates the way in which such media present potentially harmful content. It describes typical persuasive techniques used by media in advertising, political campaigning and other types of content. It introduces main outlooks on the topics of lifestyle and identity from media and sociological perspectives. It describes the most significant methods of media content research, namely, qualitative and quantitative content analysis from the historic and methodological point of view. Using a combination of these two techniques it attempts to verify the research hypothesis predicting that media utilize persuasive techniques to present attitudes and opinions which are not immediately obvious and subsequently manipulate audiences into assuming particular patterns of behavior and thinking.
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Czech internet literary criticism
Kučera, Štěpán ; Klabíková Rábová, Tereza (referee) ; Kraus, Jiří (advisor)
This diploma thesis surveys Czech literary criticism on the internet and its relationship towards the printed literary criticism, or generally, the relationship between new and traditional media. I define what "Czech literary criticism on the internet" can mean and describe its situation in 2009. I created an imaginary central line going from the terminal of traditional media to the terminal of new media. I lined the websites from the ones tightly connected to the traditional terminal (e. g. web magazines) to the ones in the purely "net terminal" (e. g. discussion servers). I found important projects there that exist in the periphery of Czech literary life (as reflected by the traditional media). Then I asked members of the web projects to fill in a short questionnaire focused on the literary criticism on the internet and its relationship to the culture of traditional media. Also, I posed the same questions to Czech book publishers as representatives of the traditional culture. I found out that the publishers' relationship towards the new media critics is "slightly optimistic" but at the same time ambivalent and distrustful. On the other hand the survey among members of web projects revealed that for these people the internet publication is as valid as a publication in printed media but still they are aware...
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