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The assessment of merchandising of two chosen shopping units
Kleinová, Lucie ; Chylíková, Hana (advisor) ; Průša, Přemysl (referee)
This bachelor thesis is focused on merchandising strategy of shops Billa and Penny Market. The main benefit of this project is comprehensive picture of merchandising and creating a shopping atmosphere, which are effective instruments, how could shopping units compete for customer. In the first part of thesis, there are set up theoretical data about merchandising, which are further used in practical part. Overall assessment is made up by a comparative method, where individual criteria have assigned importance. The result is made of sum of weighted points, which the individual criteria gained. The thesis also contains suggestions how to improve present merchandising strategy of those shopping units.
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Consumer Protection and Smoking
Oberfalzer, Jan ; Chylíková, Hana (advisor) ; Kučerová, Zuzana (referee)
The first section describes the theoretical background and the legal definition of consumer protection. The second part is devoted to tobacco products. Here are given their types and tobacco companies operating in the Czech market. The third part examines the specific laws that relate to the production and sale of tobacco products. It is mainly focused on regulating the tobacco industry. The last part deals with smoking. It outlines the problem of youth smoking, and describes some anti-smoking organizations and campaigns against smoking.
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Financial analysis of T-Mobile Czech Republic a.s.
Čižmáriková, Jitka ; Chylíková, Hana (advisor) ; Drozen, František (referee)
The purpose of this diploma theses is to demonstrate the comprehensive view on the "financial health" of T-Mobile Czech Republic a.s. through the financial analysis process between year 2003 and 2007 from the position of the external user. The theoretic part of this theses is focused on the brief history, definition and principle of the financial analysis, then on users of the financial analysis and information sources for its realization including the pointing out the limitation of predicative abilities of the accounting data. Understanding of the traditional but also new methods, which are applied within the financial analysis (including the methods of intercompany comparison), is another part of the theoretic definition of the financial analysis. The practical part of the theses deals with the characteristics of T-Mobile company and with processing of the strategic analysis, which put us closer to the outside and inside surroundings of the analysed firm. It is followed by processing of the financial analysis of T-Mobile company (including comparison with its competitors), comments and evaluation of findings and results (including their comparison, where it is possible, with standard (recommended) values or with the "branch average values") and by pointing out strenghts and weaknesses of operations of the analysed company.
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Financial analysis of FOLLYX s.r.o.
Lustyk, Tomáš ; Chylíková, Hana (advisor) ; Drozen, František (referee)
The main goal of this bachelor thesis was to analyze and to evaluate financial position of FOLLYX s.r.o. between the years 2003 and 2007. The above-mentioned company is one of the most recognizable wholesalers of its kind throughout the Ústí region. The thesis is divided into three main parts. In the first part applied methodics and users of financial analysis are described, the second part is oriented on description of FOLLYX s.r.o. and its history. The last part concentrates on application of methodics on concrete data of the analyzed company, in conclusion the results are evaluated and some recommendations are given.
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Financial analysis of the company Czech Computer s.r.o.
Košárek, Jiří ; Chylíková, Hana (advisor) ; Drozen, František (referee)
The aim of this thesis is to evaluate the financial situation of Czech Computer s.r.o. in 2003 - 2007. Czech Computer is currently the second largest company in online sales of computer technology and consumer electronics in terms of sales on the Czech market. The first part describes a theoretical approach to financial analysis, including the most used methods. The second part presents Czech Computer s.r.o. as a company. The main part deals with financial analysis where all the methods mentioned in the theoretical part are used to evaluate the financial situation of the company. The last chapter includes final evaluation, formulation of the strengths and weaknesses and some recommendations for future development.
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Competitiveness of the Czech work force
Reinoso, Filip ; Zadražilová, Dana (advisor) ; Chylíková, Hana (referee)
Důležitost lidského faktoru v rámci globální soutěže o zdroje ekonomického růstu neustále roste. To je zapříčiněno nejen stárnutím populace ve vyspělých zemích, ale i nedostatkem kvalifikované pracovní síly. Na základě komparativní anylýzy provedené v této práci bylo zjištěno, že největším problémem české pracovní síly je nedostatek kvalifikovaných pracovníků. To je zapříčiněno nízkým podílem vysokoškolsky vzdělaných obyvatel ve srovnání s ostatními zeměmi Evropské unie. Chce-li si Česká republika zajistit konkurenceschopnost musí více investovat do lidského kapitálu.
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Finanční analýza obchodní firmy RWE Transgas, a.s.
Švejdová, Petra ; Chylíková, Hana (advisor) ; Drozenová, Alice (referee)
Cílem práce je zhodnotit finanční situaci společnosti RWE Transgas, a.s. v letech 2003 až 2006. V teoretické části jsou popsány metody finanční analýzy, které jsou použity v praktické části k samotnému zhodnocení společnosti. Na základě údajů z účetních výkazů jsou sestaveny skupiny ukazatelů a jejich výsledky jsou porovnávány s doporučenými hodnotami. V závěru je celkové shrnutí o hospodaření společnosti.
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Business Plan in Gastronomy
Kulhánková, Iveta ; Chylíková, Hana (advisor)
The subject of this master thesis is analyzes of how small and medium companies work, describing the theoretical approach to business plan and its implementation into practice for future company providing services of "home cook". In the first part of this work the importance of small and medium companies is demonstrated, the entrepreneur is defined and theoretical knowledge of writing a business plan is described. In the second, practical, part is this theory applied into practice. In the end, the whole business concept feasibility is evaluated.
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