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National Repository of Grey Literature

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Franchising jako forma vstupu na trh Kovshevnaya, Valentina ; Turnerová, Lenka (advisor) ; Khelerová, Vladimíra (referee) Předkladaná bakalářská práce se zabývá problematikou franchisingu jako formy vstupu na zahraniční trh. Cílem této bakalářské práce je nejprve teoreticky rozebrat franchising jako jednu z možných forem expanze firem na zahraniční trhy, přiblížit problematiku franchisingu z pohledu prodávajícího franchisy a nakonec i aplikovat teoretické poznatky pro zkoumání a zhodnocení franchisingové firmy působící na českém trhu. Cíle jsou dosažené propracováním teoreticky uceleného pohledu na franchising z pohledu franchisora, analýzou a následným zhodnocením vstupu franchisingové firmy HIRSH INTERNATIONAL LTD na český trh. Za určitých podmínek, franchising se ukazuje jako dobrá volba formy vstupu firmy na zahraniční trh, která má řadu výhod. Předkládaná bakalářská práce obsahuje úvod, šest hlavních kapitol, závěr, seznam použité literatury a zdrojů a přílohy. Detailed record

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